Company Description LLM Appliances Private Limited (formerly LLM Appliances Limited and widely known as Butterfly India) is a home appliances and stainless steel utensils manufacturer with a legacy dating back to 1994. Promoted by a family of traditional entrepreneurs, the company has steadily grown its presence in the consumer appliances market.

Since starting commercial production in 1994, LLM has focused on delivering quality, durable products for everyday household use. The company’s long-standing experience in manufacturing positions it as a trusted brand for customers seeking reliable kitchen and home appliances. LLM continues to build on its heritage by expanding product lines and strengthening its market channels.

Role Description The Sales Facilitator – Alternate Channel is a full-time, in office role based in Sholinganallur. This role is responsible for managing and growing sales through alternate channels such as modern trade, institutional buyers, regional distributors, and emerging retail formats.

Day-to-day activities include coordinating with channel partners, monitoring stock levels and product displays, tracking sales performance, and supporting promotions and campaigns to drive revenue. The role involves regular market visits to assess channel effectiveness, gather feedback,



and identify new opportunities for product placement and brand visibility.

The Sales

Facilitator will also collaborate closely with internal sales, marketing, and supply chain teams to ensure smooth execution of channel strategies and consistent customer experience.

Qualifications

- Demonstrated experience in sales, channel management, or business development, preferably in consumer goods or home appliances.
- Strong skills in relationship management, negotiation, and stakeholder coordination across distributors, retailers, and internal teams.
- Ability to analyze sales data, track performance metrics, and prepare concise reports to support decision-making.
- Solid organizational and time-management skills, with the capability to handle multiple accounts and priorities on-site.
- Effective verbal and written communication skills in English; proficiency in local languages is an advantage.
- Comfort with basic digital tools (MS Excel, PowerPoint, CRM or sales tracking systems) to manage pipelines and reporting.
- Bachelor’s degree in Business, Marketing, Commerce, or a related field; relevant experience may be considered in lieu of formal education.
- Prior experience working with modern trade, institutional sales, or alternate channels will be highly beneficial.

📌 Sales Facilitator – Alternate Channel (Sholinganallur)
🏢 LLM APPLIANCES PRIVATE
📍 Sholinganallur