Position Overview

Nirali Food Machinery is looking for a Technical Sales Executive with a background in Mechanical Engineering who can handle customer enquiries through CRM, understand customer requirements, explain suitable machinery technically, follow up professionally, and convert enquiries into confirmed orders.

The candidate should have good technical understanding, computer knowledge, communication skills and a strong interest in sales.

Key Responsibilities

➜ Attend customer enquiries assigned through the company CRM

➜ Call customers and understand their exact requirement, application, production capacity and budget

➜ Identify and recommend the most suitable machine according to the customer's requirement

➜ Explain machine specifications such as capacity, motor HP, material, dimensions, working process and available models

➜ Explain the difference between various machine models and help customers select the correct option

➜ Share machine quotations, specifications, photos, videos and other required details with customers

➜ Regularly follow up with customers through the CRM

➜ Maintain proper records of calls, follow-ups, quotations and customer discussions in the CRM

➜ Handle customer questions regarding machine performance, pricing, specifications, capacity and application

➜ Handle basic customer objections and negotiate professionally

➜ Convert qualified enquiries into confirmed sales orders

➜ Coordinate with the technical and production teams for special customer requirements or customized machinery

➜ Coordinate internally after order confirmation regarding payment, production and dispatch

➜ Maintain professional relationships with customers and ensure proper communication throughout the sales process

Qualification

➜ Diploma / B.E. / B.Tech in Mechanical Engineering

➜ Candidates with a mechanical or machinery-related educational background will be preferred

Experience

➜ 1–3 years of experience in Technical Sales, Machinery Sales,



Industrial Equipment Sales or B2B Sales preferred

➜ Fresh Mechanical Engineering graduates with excellent communication and learning ability may also apply

Technical Knowledge Required

➜ Basic understanding of mechanical machinery and machine working principles

➜ Basic understanding of motors, gearboxes, bearings, shafts, pulleys and mechanical components

➜ Ability to understand machine specifications and explain them in simple language to customers

➜ Ability to understand different customer applications and recommend an appropriate machine

Computer Skills Required

➜ Good computer operating knowledge

➜ CRM software handling

➜ MS Excel

➜ MS Word

➜ Email communication

➜ WhatsApp communication

➜ Internet and basic online research

➜ Ability to prepare and share quotations and maintain customer records digitally

Communication Skills

➜ Good communication and conversation skills

➜ Confident while speaking with customers over phone calls

➜ Good listening and requirement-understanding skills

➜ Ability to explain technical information in easy language

➜ Gujarati and Hindi communication required

➜ Basic to good English communication preferred

Skills & Qualities

➜ Sales-oriented mindset

➜ Strong follow-up skills

➜ Good technical understanding

➜ Customer handling ability

➜ Negotiation skills

➜ Problem-solving approach

➜ Quick learning ability

➜ Good computer skills

➜ Professional communication

➜ Ability to work with sales targets

➜ Ability to handle multiple customer enquiries simultaneously

Main Objective of the Role The main responsibility of the Technical Sales Executive will be:

CRM Enquiry → Understand Requirement → Recommend Machine → Explain Technically → Share Quotation → Follow Up → Handle Objections → Convert into Order

- The candidate should be able to act as a bridge between the customer, sales team and technical team and ensure that genuine customer enquiries are converted into successful sales.

📌 Sales Executive (Rajkot)
🏢 Nirali Food Machinery
📍 Rajkot