– Director Sales (Welding Machines)

Job Title: Director – Sales

Industry: Welding Machines & Welding Solutions

Location: Mumbai, Maharashtra

Experience: 15–20+ Years

CTC: ₹25–30 LPA

Employment Type: Full time

About the Role

We are looking for a dynamic and results-oriented Director – Sales to lead the sales function for a leading welding machine sales and distribution company. The ideal candidate should have extensive experience in the welding, fabrication, industrial equipment, or engineering sector and possess a proven track record of driving revenue growth, expanding market presence, and leading high-performing sales teams across India.

The candidate will be responsible for developing strategic sales initiatives, strengthening dealer and distributor networks, managing key accounts, and achieving business growth objectives.

Key ResponsibilitiesSales Strategy & Business Growth

- Develop and implement short-term and long-term sales strategies to achieve revenue and profitability targets.
- Drive business expansion across existing and new markets.
- Identify new business opportunities in manufacturing, fabrication, automotive, heavy engineering, EPC, shipbuilding, railways, infrastructure, and construction sectors.
- Prepare annual sales plans, budgets, and revenue forecasts.
- Monitor market trends, competitor activities, and customer requirements.

Team Leadership
- Lead, mentor, and develop regional and national sales teams.
- Establish sales targets, KPIs, and performance metrics.
- Conduct regular performance reviews and coaching sessions.
- Build a high-performance sales culture focused on customer satisfaction and business growth.

Channel & Key Account Management
- Strengthen dealer, distributor, and channel partner relationships.




- Develop strategic partnerships with OEMs and industrial customers.
- Manage key national accounts and negotiate large-value contracts.
- Ensure excellent customer service and long-term client retention.

Business Development
- Generate new business through industrial projects and institutional sales.
- Participate in industry exhibitions, trade fairs, and networking events.
- Collaborate with marketing teams on product launches and promotional campaigns.
- Explore opportunities for introducing new welding technologies and products.

Financial & Operational Management
- Monitor sales performance against budgets and forecasts.
- Ensure healthy profit margins through effective pricing strategies.
- Review sales reports, pipeline status, and market intelligence.
- Coordinate with operations, logistics, finance, and service teams for seamless execution.

Required Qualifications
- Bachelor's Degree in Mechanical Engineering, Electrical Engineering, Industrial Engineering, or a related field.
- MBA in Marketing or Sales Management preferred.
- 15–20+ years of progressive sales experience in welding machines, industrial equipment, fabrication solutions, cutting equipment, or engineering products.
- Minimum 5 years in a senior sales leadership role.

Required Skills
- Strong knowledge of welding machines, welding consumables, automation solutions, and industrial equipment.




- Proven experience in B2B sales and strategic business development.
- Expertise in dealer/distributor network management.
- Strong negotiation and contract management skills.
- Experience in managing national sales operations.
- Excellent leadership and team-building capabilities.
- Strong analytical, forecasting, and budgeting skills.
- Proficiency in CRM systems, ERP software, and Microsoft Office.

Preferred Industry Experience
- Welding Machine Manufacturing
- Welding Equipment Distribution
- Industrial Machinery
- Fabrication Industry
- Metal Processing
- Engineering Equipment
- Industrial Automation
- Heavy Engineering

Key Competencies
- Strategic Leadership
- Revenue Growth
- Business Development
- Market Expansion
- Customer Relationship Management
- Commercial Negotiation
- Team Leadership
- Decision Making
- Problem Solving
- Communication & Presentation Skills

Compensation & Benefits
- CTC: ₹25–30 LPA (based on experience and qualifications)
- Performance-linked incentives/bonus
- Travel allowance and reimbursement
- Health insurance and statutory benefits
- Leadership development and career advancement opportunities

Preferred Candidate Profile
- Strong network within the welding and fabrication industry.
- Experience managing large enterprise and institutional clients.
- Ability to travel extensively across India.
- Demonstrated success in achieving ambitious sales targets and leading business transformation initiatives.

Application Process Interested candidates should submit their updated resume with the subject line:

Application for Director – Sales (Welding Machines) – Mumbai

Pay: ₹776,167.85 - ₹2,284,141.80 per year

Work Location: In person

📌 Sales Director (Mumbai)
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