Sales & Marketing Executive – Real Estate

Company: Arcadia InfraProject: Arcadia 111Industry: Real Estate – Residential & Commercial DevelopmentJob Location: Arcadia 111 Project Site, AhmedabadEmployment Type: Full-TimeDepartment: Sales & MarketingReporting To: Project Head / Partners

About the Role

Arcadia Infra is looking for a smart, highly presentable, confident and result-oriented Sales & Marketing Executive for our real estate project Arcadia 111.

The candidate will be responsible for handling the complete sales cycle — from generating and attending customer walk-ins, explaining the project and conducting site visits to regular follow-ups, negotiations and ultimately converting prospects into bookings.

The role will also involve maintaining professional communication with our existing customers and coordinating with the Project Head and Partners whenever management intervention is required.

We are looking for someone who does not simply “attend” customers but takes ownership of every genuine lead and actively works towards converting it into a booking.

Key Responsibilities

1. Walk-in Customer Handling

Attend all walk-in customers at the project site in a professional and welcoming manner. Understand the customer’s requirements, budget, preferred unit configuration and purchase expectations.

Present and explain the project in detail, including:

- Available units and configurations
- Floor plans
- Project amenities
- Location advantages
- Construction progress
- Pricing and payment structure
- Other relevant project information

Conduct project/site visits and ensure that every customer receives a professional and premium experience.
1. Lead Follow-up & Conversion

Take complete ownership of leads assigned or generated. Regularly follow up with prospective customers through:
- Phone calls
- WhatsApp
- Meetings
- Site revisit coordination

Understand customer objections and concerns and work towards resolving them. Identify serious buyers and maintain stronger follow-up with high-potential prospects.

The executive should ensure that no genuine sales opportunity is lost simply because proper follow-up was not done.

1. Sales & Booking Conversion

The primary objective of the position is to maximize bookings for Arcadia 111. The candidate will be expected to:
- Convert maximum possible walk-ins into bookings
- Encourage interested customers to revisit the project
- Handle customer objections professionally
- Assist customers in selecting suitable units
- Conduct negotiations within management-approved limits
- Coordinate with the Project Head/Partners for final negotiations where required
- Follow the customer until booking confirmation and completion of initial booking formalities

Monthly and quarterly sales targets may be assigned by management.
1. Marketing & Walk-in Generation





The executive should actively participate in marketing activities aimed at generating genuine enquiries and increasing project walk-ins.

Responsibilities may include

- Following up on digital marketing leads
- Coordinating with brokers/channel partners
- Local marketing activities
- Customer referral follow-ups
- Promotional campaigns
- Property exhibitions/events
- Other sales-generation activities decided by management

The candidate should not depend only on incoming walk-ins and should actively contribute towards creating new sales opportunities.
1. Existing Customer Relationship Management

Maintain professional communication with existing Arcadia 111 customers.

Assist customers regarding

- General project-related queries
- Construction progress information
- Payment-related communication and follow-ups
- Documentation coordination
- Site visit requirements
- Other customer concerns

Wherever necessary, coordinate the matter with the Project Head or Partners of Arcadia Infra and communicate the appropriate response back to the customer. The objective should be to maintain a professional relationship between the company and its customers throughout the project lifecycle.
1. CRM & Lead Management

Maintain accurate and updated records of:
- New enquiries
- Walk-ins
- Customer contact information
- Source of enquiry
- Customer requirements
- Units discussed
- Follow-up dates
- Customer feedback
- Negotiations
- Booking status
- Lost leads and reasons for loss

Every important customer interaction should be properly recorded so that management has clear visibility of the sales pipeline.
1. Daily & Weekly Reporting

Provide regular updates to the Project Head/Partners regarding:
- Number of enquiries received
- Number of walk-ins
- Follow-ups conducted
- Re-visits scheduled
- Hot/serious prospects
- Negotiations underway
- Bookings achieved
- Expected upcoming bookings
- Customer concerns requiring management attention

1. Market & Competitor Understanding

Maintain basic awareness of competing projects in the surrounding market, including:
- Current market rates
- Competitor pricing
- Offers and schemes
- Amenities
- Inventory availability
- Customer preferences
- General real estate market trends

Relevant market information should periodically be communicated to management. Candidate Requirements The ideal candidate should be:

- Highly presentable and well-groomed
- Confident while interacting with customers
- Excellent at communication and relationship building
- Strong in sales follow-up




- Persuasive without being overly aggressive
- Positive at understanding customer requirements
- Comfortable handling premium residential customers
- Capable of handling negotiations professionally
- Target-oriented and motivated to achieve bookings
- Disciplined with CRM and follow-up records
- Comfortable coordinating directly with senior management
- Able to handle multiple customers and leads simultaneously
- Professional in phone, WhatsApp and face-to-face communication

Language Skills Candidates capable of communicating in multiple languages will be preferred.

Hindi: Fluent preferredEnglish: Good/Fluent preferredGujarati: Basic conversational ability preferred

Ability to communicate comfortably with customers from different backgrounds will be an advantage.

Experience

Preferred Experience: 2–5 years in sales.

Previous experience in residential real estate sales, property consulting, real estate brokerage or developer-side sales will be strongly preferred.

However, candidates from other sales industries with excellent communication, presentation and closing skills may also be considered.

Basic Technical Skills

Candidate should be comfortable using:

- WhatsApp
- Email
- Microsoft Excel / Google Sheets
- Calling and lead-management systems

Key Performance Indicators (KPIs) Performance will primarily be evaluated based on:

- Number of genuine walk-ins generated/handled
- Lead-to-walk-in conversion
- Walk-in-to-booking conversion
- Number of bookings achieved
- Total sales value achieved
- Quality and consistency of customer follow-ups
- Re-visits generated
- Lead response time
- Existing customer communication quality
- Accuracy of CRM/lead records
- Achievement of monthly/quarterly targets

What We Are Looking For We specifically want someone with a sales mindset rather than only a customer-handling mindset.

The candidate should understand that the job does not end after showing the project to a customer.

Every genuine prospect should be systematically followed from:

Enquiry → Walk-in → Project Presentation → Site Visit → Follow-up → Revisit → Negotiation → Booking The executive should take ownership of the customer journey and make every reasonable effort to convert genuine prospects into successful bookings.

Job Details

Position: Sales & Marketing ExecutiveCompany: Arcadia InfraProject: Arcadia 111Location: Ahmedabad, GujaratJob Type: Full-TimeWork Mode: On-siteDepartment: Sales & MarketingReporting: Project Head / Partners

Preferred Candidate A young, energetic, well-groomed and highly presentable sales professional with strong communication skills, confidence in dealing with customers and a genuine ability to follow up and close real estate sales.

Pay: ₹25,000.00 - ₹45,000.00 per month

Benefits

- Health insurance
- Paid sick time

Work Location: In person

📌 Sales and Marketing Representative (Ahmedabad)
🏢 Arcadia infra
📍 Ahmedabad