Arvind Fashions Limited • Digital Business (.com) • Bengaluru

Role Snapshot

Title: Retention Manager

Level: Manager

Reports To: Brand Head

Experience: 4–8 years in CRM, lifecycle marketing, or retention for consumer/D2C brands The Role

We are looking for a Retention Manager to drive customer lifecycle, CRM, and loyalty for the brand’s digital business. The role will focus on improving repeat purchase, customer lifetime value, and owned-channel revenue through Email, SMS, WhatsApp, Push, and Loyalty programs.

The ideal candidate should combine strong commercial thinking with hands-on CRM execution and customer segmentation capabilities.

Key Responsibilities

- Own lifecycle marketing journeys including onboarding, cart recovery, post-purchase, and win-back campaigns
- Drive customer segmentation, cohort analysis, and retention strategy
- Manage CRM campaigns across owned channels
- Lead loyalty program execution and customer engagement initiatives




- Analyse retention performance and optimise campaigns for revenue and repeat growth
- Partner with Brand, Creative, and Digital teams for aligned customer communication

What We Are Looking For

- 4–8 years of CRM/Retention experience in retail, fashion, or D2C brands
- Hands-on experience with Netcore, CleverTap, MoEngage, Salesforce Marketing Cloud, or similar tools
- Robust understanding of lifecycle marketing, cohorts, and customer retention metrics
- Commercial mindset with ability to drive retention-led business growth
- High ownership and execution capability in fast-paced environments

Why This Role

- Own retention and loyalty for a leading fashion brand
- High visibility with Brand and Digital leadership teams
- Opportunity to build and scale retention practices within Arvind Fashions’ growing .com business

📌 Retention Marketing (Bengaluru)
🏢 Arvind Lifestyle Brands
📍 Bengaluru