Our Story:

Established in 2012, Bewakoof.com is a brainchild of two stubborn IITians who followed their hearts and chose to become entrepreneurs. They looked at fashion differently, and believed that fashion can be consumed with lots of fun. Bewakoof.com has always been a for-the-people brand, understanding consumers’ sense of fashion and delivering the best.

We offer creative products delivered through delightful experiences, relatable and entertaining content, ensuring quality and affordability.

The company has a revenue run-rate of 250crs, growing more than 100% Y-O-Y, and has managed to be the sole profitable player in the online shopping space in India. We plan to grow 10x in the next 4 years with a vision to create India’s largest Youth Fashion Brand, and this is your chance to be a part of our exciting journey!

Location: Mumbai/ Bengaluru/ Delhi

Key Responsibilities:

1. Retail Operations Excellence

- Oversee day-to-day operations and store turnarounds across multiple locations in your region, ensuring adherence to SOPs for opening/closing, cash handling, inventory, and visual merchandising.
- Partner with store managers to optimize staffing, rotas, and labor costs while maintaining high service levels.

2. Transformation & Process Improvement

- Lead rollout of new systems, tools, and operational changes (e.g., SOP upgrades, inventory management systems) across stores.
- Design and implement standardized operating procedures for receiving, stock management, loss prevention, and customer service.
- Analyze operational data (shrinkage, payroll efficiency, compliance rates)



to identify improvement opportunities and lead continuous improvement projects using lean methodologies.

3. Team Leadership & Development

- Recruit, train, and mentor Assistant Regional Managers (ARMs) and Store Managers; conduct quarterly performance reviews and set weekly/monthly sales targets.
- Build a coaching culture by providing on-the-job training, structured feedback, and clear progression pathways for store teams.
- Identify motivation-related structural issues and implement engagement initiatives to reduce attrition and improve team morale.

4. Business Planning & Performance Management

- Develop store-specific business plans in collaboration with ARMs; coordinate with Head Office for execution support.
- Monitor KPIs (sales vs. targets, footfall conversion, average transaction value, customer satisfaction) and implement corrective action plans for underperforming stores.
- Track CRM customer registration rates, analyze customer behavior, and propose enhancements for better service and retention.

Must Haves:

- 6–10 years of experience in retail operations, with at least 3–4 years in a multi-store or regional leadership role in D2C fashion/lifestyle brands.
- Proven track record of building systems, teams, and processes at scale in high-growth environments.
- Robust understanding of retail metrics, P&L; management, and operational KPIs.
- Experience leading transformation projects, SOP rollouts, and new store launches.
- Excellent people management skills with the ability to coach, motivate, and develop store teams.
- Data-driven mindset with proficiency in Excel/Google Sheets; familiarity with BI tools is a plus.
- Willingness to travel frequently across your region and work hands-on with store teams.

📌 Retail Transformation and Ops (Bengaluru)
🏢 BEWAKOOF®
📍 Bengaluru