Develop and execute integrated marketing strategies for Star Plus content across TV, OTT, and digital

Lead marketing initiatives for new content launches, tentpole properties, and ongoing programming

Analyse viewership, consumption, and campaign performance data to optimise marketing investments

Develop marketing assets and promotional campaigns for different audience segments and platforms

Drive audience engagement through consumer insights, social listening, and performance data

Identify trends in content consumption, entertainment marketing, and audience behaviour

Work closely with Programming, Content, Product, Digital Growth, Analytics, Consumer Insights, Creative, and other teams

Manage creative, media, digital, and research partners

Requirements

5–7 years of experience in Content Marketing, Brand Marketing, Consumer Marketing, or Audience Growth

Experience in Media, Entertainment, Broadcast, OTT, or related industries





Postgraduate qualification required; MBA in Marketing, Media, Communications, or equivalent preferred

Strong understanding of entertainment marketing, audience behaviour, and content consumption across TV and OTT

Experience developing and executing integrated marketing campaigns across multiple consumer touchpoints

Strong storytelling and content marketing capabilities

Familiarity with OTT platforms, digital marketing channels, and social media ecosystems

Ability to analyse audience, consumption, and campaign performance data and translate insights into actionable recommendations

Ability to work with large datasets and use data to drive marketing decisions

Solid stakeholder management and cross-functional collaboration skills

- Excellent communication and presentation skills

📌 Require a Manager – Marketing, Star Plus in Mumbai
🏢 TestHiring
📍 Mumbai