Marketing Project Manager

- About Organo

Organo Eco Habitats is on a mission to become India's category creator of eco-habitats and Rurban living β€” building not just homes, but a genuinely new way of life, and a purpose-driven movement around it. The brand is deliberately shifting from being a real estate developer to a category creator, from a marketing-led business to a belief-led movement, and from generating demand to attracting it. At the heart of this is a simple idea: to β€œOrganofy” every space, community and relationship Organo touches β€” turning customers, employees and partners into Organians: believers, advocates and storytellers for eco-habitat living. Together, that adds up to Organification β€” Organo's word for the transformation it exists to create. Behind this ambition is a fast-scaling business building toward a β‚Ή25,000 Cr opportunity, and the Branding & Marketing team is where that philosophy gets translated into narrative, systems and everyday craft.
- Why This Role Exists

Organo's Branding & Marketing function is deliberately lean on the inside and dependent on the outside β€” media agencies, design and creative partners, PR firms, event vendors and performance marketing agencies carry a large share of execution, while the core team owns brand narrative and strategy. That model only works if someone inside is relentlessly tracking what every campaign, every agency and every deliverable is actually doing, day to day. This role exists to be that person β€” the operating discipline behind an ambitious, fast-moving brand strategy, translating it into tracked, on-time, accountable execution across a wide network of external partners and a small internal team.
- Why This Role Matters

Every campaign that ships late, every agency deliverable that misses the brief, and every metric that isn't tracked is a gap between what the brand strategy promises and what actually happens in market. With this much riding on external partners, marketing cannot afford to lose that thread. This role is the single point of truth for what's live, what's due and how every agency and initiative is performing β€” protecting the team's credibility with leadership and keeping a growing web of external partners genuinely accountable.
- Purpose of the Role

To convert brand and marketing strategy into tracked, on-time execution β€” owning the campaign calendar in ClickUp, holding every agency partner accountable to performance and budget, keeping the team's OKR rhythm in Keka current in partnership with the Head of Brand & Marketing, and preparing the numbers and narratives leadership needs to make decisions.

- Key Responsibilities

Campaign & Project Tracking (ClickUp)

- Own the master campaign and project tracker in ClickUp β€” every brand, digital, PR, content and event initiative logged, timelined and clearly owned
- Break every campaign down into tasks, owners and dependencies before work begins, and keep the tracker current, not retrospective
- Run a single intake process for marketing requests from SBUs, sales and HR, so nothing gets actioned outside the tracked system
- Plan and balance resourcing and capacity across the internal team and agency partners, so no one is silently overloaded
- Run a consistent status rhythm that surfaces what's on track, at risk or slipping β€” before it becomes a surprise to leadership

Agency & Vendor Performance Management

- Own performance trackers/scorecards for every media, design, creative, PR, content and event agency, and review them on a regular, non-negotiable cadence
- Own agency retainers and media buying budgets, reallocating spend toward what's performing and flagging waste early
- Flag underperforming agencies early, with data, and drive corrective action or escalation rather than letting issues quietly persist
- Act as the final brand-compliance checkpoint on agency deliverables β€” catching off-brand or off-strategy work before it ships
- Coordinate with finance and legal on agency contracts, SOWs and invoicing schedules, flagging discrepancies early

Data, Reporting & Executive Presentations

- Track and report on marketing and brand metrics β€” consideration, conversion, advocacy β€” across every live campaign and agency relationship
- Connect campaign data to real decisions β€” conversion rate, CAC, ROAS β€” so budget and priority shifts are based on what the numbers say, not instinct
- Build and maintain dashboards and reports that turn raw campaign and agency data into clear, decision-ready numbers for the Head of Brand & Marketing
- Prepare and review executive-ready presentation decks for the Head of Brand & Marketing β€” translating dashboards and campaign/agency data into a clear leadership narrative
- Maintain a single, current digital asset library so brand assets don't end up scattered across a dozen agency drives

Team Coordination & OKR Rhythm





- Own the operational rhythm and hygiene of OKRs in Keka β€” ensuring every team member's goals are logged, updated and visibly on track each cycle
- Partner with the Head of Brand & Marketing, who retains ownership of setting and formally evaluating each team member's OKRs β€” in line with how larger organisations typically split this (the direct line manager owns goal-setting and appraisal; this role owns the process, cadence and tracking around it)
- Hold regular, calm delivery check-ins with each team member β€” tracking progress against their OKRs and gently, consistently nudging accountability, without stepping into a formal appraisal role
- Flag OKR risks or slippage to the Head of Brand & Marketing early, with data, so goal-level conversations happen with full visibility

AI & Tech-Enabled Operations

- Use AI tools to speed up reporting, summarise campaign and agency performance, and remove manual busywork from tracking
- Continuously look for ways to make ClickUp, Keka and reporting workflows more efficient for the whole team
- Stay genuinely current on marketing tech and AI tools relevant to project tracking, reporting and content operations
- Areas of Ownership
- The single source of truth for every live campaign and project, tracked in ClickUp β€” including a unified intake process and asset library
- Agency and vendor performance and budgets β€” tracked, reviewed and flagged on a set cadence
- Brand-compliance sign-off on agency deliverables before they ship
- The operational rhythm and hygiene of team OKRs in Keka β€” logged, current and tracked β€” with goal-setting and formal evaluation retained by the Head of Brand & Marketing
- Marketing and brand reporting and executive presentation decks used directly by the Head of Brand & Marketing
- First 30 / 60 / 90 Days

First 30 Days β€” Learn

- Meet the Head of Brand & Marketing, the internal team and every key agency partner; understand current campaigns, tools, budgets and reporting formats
- Audit how work currently flows across project tracking, agency briefs, budgets and reporting, and identify the biggest gaps
- Get every live campaign, budget and agency relationship logged and visible in one place in ClickUp

First 60 Days β€” Own

- Have a fully functioning ClickUp tracker covering all active campaigns and projects, with a working intake process
- Stand up agency performance scorecards and run the first structured review cycle with at least the top three agency partners
- Support the Head of Brand & Marketing in getting every team member's OKRs logged and current in Keka, and hold the first round of individual delivery check-ins

First 90 Days β€” Lead

- Run the full campaign, agency, budget and team tracking rhythm independently, with minimal escalation
- Have flagged and addressed at least one underperforming agency relationship with data-backed recommendations
- Be trusted by the Head of Brand & Marketing as the transparent, calm source of truth on what's on track and what isn't
- First-Year Expectations
- Deliver a marketing operating rhythm where every campaign, agency relationship, budget and team OKR is tracked, visible and current
- Materially improve agency accountability β€” fewer missed briefs, clearer performance conversations, faster corrective action
- Build a reporting cadence sharp enough that the Head of Brand & Marketing can make decisions from the numbers, not follow-up questions
- Key Performance Indicators (KPIs) KPI/Metric What it measures

On-time campaign delivery % of campaigns and projects delivered against ClickUp timelines Agency performance score Scorecard ratings tracked and reviewed per cycle, across all agency partners Budget efficiency Effectiveness of reallocating agency/media spend toward top-performing channels and partners Brand compliance rate % of agency deliverables passing brand review on first submission Reporting cadence & accuracy Consistency and reliability of dashboards and reports delivered on schedule Team OKR hygiene % of individual OKRs logged, current and tracked per Keka review cycle Escalation rate Frequency of issues reaching the Head of Brand & Marketing before being flagged at this level Note: the KPIs and OKR structure above are indicative. Actual individual and team OKRs will be finalised in Keka once the candidate joins, in partnership with the Head of Brand & Marketing, and will be shaped to match real-time business and team priorities.

- Technical Competencies
- PMP certification is required; a recognised Agile/Scrum certification (e.g., CSM, PMI-ACP)



is highly recommended, along with comfort applying Agile ceremonies β€” sprints, stand-ups, retrospectives β€” to marketing execution
- Strong hands-on fluency with ClickUp (or a comparable tool) for project and campaign tracking β€” non-negotiable
- Comfort with the operational side of OKRs in Keka β€” logging, tracking and reporting cycles
- Advanced spreadsheet and number-crunching skills β€” genuinely comfortable with data, not just reporting it
- Strong executive presentation and deck-building skills (PowerPoint/Google Slides) β€” able to turn data into a clear leadership narrative
- Demonstrated use of AI tools (ChatGPT, Claude or similar) to speed up reporting, summarisation and day-to-day operations
- Experience managing external agencies or vendors β€” briefs, scorecards, retainers, media budgets and structured performance reviews
- Working knowledge of digital asset management (DAM) or shared-drive systems for organising brand assets at scale
- Exposure to Lean/Six Sigma or other process-improvement frameworks is a plus
- Behavioural Competencies
- Calm under pressure, especially when juggling multiple agencies and campaigns at once
- High ownership β€” treats every tracker, scorecard and OKR as personally accountable
- Gently but consistently holds people accountable β€” nudges without nagging, coaches without micromanaging
- Analytical instinct β€” genuinely enjoys number crunching and finding the story in the data
- Naturally curious about AI and new tools, and quick to adopt what actually saves time
- What Success Looks Like

Every campaign, agency relationship, budget and team OKR is visible, current and on track in ClickUp and Keka. The Head of Brand & Marketing gets transparent, accurate numbers without having to ask twice, and agencies know their performance is being watched and taken seriously.
- What Exceptional Performance Looks Like

Exceptional performance looks like agencies proactively improving because they know they're being tracked, a team that hits its OKRs because check-ins are genuinely useful rather than dreaded, and a reporting rhythm sharp enough that leadership treats the numbers as the final word.
- Interview Evaluation Criteria
- Walk through a real example of tracking a multi-agency, multi-campaign workload β€” what tools, budgets and cadence did you use?
- A live exercise: given messy campaign or agency data, extract the three numbers that matter most and explain why
- Review of a past executive-level presentation or report the candidate has built β€” assessed for clarity and narrative, not just data density
- Discussion of how you've held an external vendor or agency accountable for underperformance, including on budget or quality
- Discussion of how you've supported OKR or goal-tracking cadence for a team without overstepping into a manager's evaluation role
- Verification of PMP certification, and discussion of how Agile practices have been applied to marketing (not just software) projects
- Portfolio / Assignment Expectations
- Build a sample project tracker (ClickUp or equivalent) for a hypothetical multi-agency campaign, including owners, timelines, budget and dependencies
- Be ready to walk through how you'd set up an agency performance scorecard for that same campaign
- β€œYou Will Thrive Here If…”
- You genuinely enjoy tracking, structure and number crunching more than most people do
- You can hold an agency or a teammate accountable without becoming either a pushover or a taskmaster
- You're naturally curious about AI and tech, and use it to work smarter, not just faster
- β€œThis Role Is Not for You If…”
- You'd rather do the creative work yourself than track and coordinate other people's work
- You avoid difficult accountability conversations with vendors or teammates
- You're not comfortable living close to numbers and dashboards day to day
- Career Progression

Marketing Project Manager β†’ Senior Manager, Marketing Operations β†’ Head of Marketing Operations, with a clear path to broader ownership of brand and campaign operations as Organo scales into new markets and categories. Organo operates as a role-based organisation β€” this description reflects where the role starts today, not where it ends. As Organo scales, the scope of this role, and of the person in it, is expected to grow well beyond what's written here. We're looking for someone genuinely ambitious and passionate about building something long-term, not just filling a position.
- Why Join Organo
- Sit at the centre of Organo's brand transformation β€” from real estate developer to category creator β€” with direct visibility to the Head of Brand & Marketing
- Build the operating backbone β€” tracking, budgets, agency accountability, reporting β€” for a brand-first growth strategy, from the ground up
- Real ownership over how a growing team and a wide agency network is coached, tracked and held accountable

📌 Project Manager - Marketing (Hyderabad)
🏢 Organo Eco Habitats
📍 Hyderabad