Job DescriptionRole Overview

NWe are seeking a results-driven Programmatic Performance Specialist focused on driving high converting

NCPA (Cost Per Action) andCPL (Cost Per Lead) campaigns. In this role, you will be

Nresponsible for end-to-end campaign execution, bid optimization, audience architecture, and performance

Nscaling across Display & Video 360 (DV360) and Beeswax / Free Wheel. You will operate at the

Nintersection of data, creative strategy, and ad tech to deliver measurable business outcomes and hit

Ndirect-response targets.

NKey Responsibilities

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- Campaign Execution &

• Management: Traffic, launch, and manage full-funnel programmatic campaigns (display, video, and native) across DV360 and Beeswax / Free Wheel.

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- Bidding &

• Algorithmic Optimization: Adjust bid strategies, line-item settings, pacing, and contextual targeting to maximize conversions while achieving Target CPA/CPL goals.

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- Tracking &

• Ad Ops Integration: Partner with Ad Ops to set up, QA, and troubleshoot conversion tracking (Floodlight tags, GTM, server-side tracking, and pixels) to ensure accurate performance attribution.

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- Performance Tracking &

• Analytics: Daily tracking of core KPIs (Cost Per Acquisition, Cost Per Lead, Conversion Rate, eCPM) and rapid troubleshooting of tracking or delivery anomalies.

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- Audience Architecture: Architect and deploy audience targeting strategies leveraging 1st-party CRM data, custom intent/affinity segments, and 3rd-party data for targeted prospecting and retargeting.




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- Creative Strategy &

• A/BTesting: Work cross-functionally with creative teams and ad ops to align landing pages, dynamic ad formats (DCO), and ad messaging with conversion goals.

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- Brand Safety &

• Quality Assurance: Enforce strict brand safety, fraud prevention, and viewability standards using verification tools (e.G., IAS, Double Verify, MOAT) to protect budgets and ad quality.

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nRequirements &

• Qualifications

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- Experience: 2 to 5+ years of hands-on experience managing programmatic buying platforms with a robust focus on direct-response and performance metrics.
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- Platform & Ad Tech Expertise: Deep hands-on knowledge of DV360 and Beeswax / Free Wheel. Working knowledge of related Google Marketing Platform tools such as Campaign Manager 360 (CM360), Google Analytics (GA4), and Google Tag Manager (GTM).
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- Analytical Skills: High proficiency in data analysis, pivot tables, and using performance data to inform creative, bidding, and audience directions.
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- Attribution Knowledge: Solid understanding of digital attribution models (Multi-Touch, Data-Driven, Last-Interaction) and conversion funnel measurement.
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- Certifications: Google Marketing Platform (DV360, CM360) or Programmatic Advertising certifications are strongly preferred.
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- Soft Skills: Excellent communication, presentation, and problem-solving skills to clearly translate complex data insights to clients and non-technical stakeholders.
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📌 Programmatic Performance Specialist (Bengaluru)
🏢 Adprime
📍 Bengaluru