Company Description

Innerveda.app is a wellness technology platform that blends ancient Ayurvedic wisdom with modern science and AI-driven personalization to help individuals optimize their mental, physical, and holistic well-being. Built to make preventive health actionable, accessible, and daily, Innerveda.app offers personalized lifestyle recommendations, dosha-aligned wellness plans, habit tracking, and curated botanical solutions. With a growing global community across North America, Europe, and Asia-Pacific, Innerveda.app operates at the intersection of HealthTech, consumer wellness, and preventive care.

Rated 4.9/5 by active users, the platform focuses on empowering sustainable health transformations through technology, data, and authentic holistic practices.

Role Description The Product Marketing Manager is a full-time, remote role responsible for positioning, launching, and growing Innerveda.app’s digital offerings, subscriptions, and wellness products across key global markets. This role involves developing and executing end-to-end go-to-market strategies, defining target persona messaging, and crafting value propositions that convert wellness seekers into loyal active users. Day-to-day activities include conducting consumer and market research, segmenting audiences, writing compelling copy (app listings, landing pages, email campaigns, in-app messaging, and social collateral), and analyzing user acquisition and retention funnels.

Working closely with product, growth, and content teams, the Product Marketing Manager will use data-driven insights to optimize lifecycle campaigns, drive app downloads, increase engagement,



and support brand awareness initiatives.

Qualifications

- Market & Consumer Research: Strong research capabilities in consumer behavior, competitive landscapes in HealthTech/wellness, and target persona segmentation.
- Go-to-Market Strategy: Proven experience building and executing GTM strategies for mobile apps, B2C subscription platforms, or consumer wellness products.
- Positioning & Messaging: Deep expertise in product marketing, brand positioning, narrative building, and translating complex holistic concepts into explicit, engaging content.
- Cross-Functional Collaboration: Familiarity with product management lifecycles and the ability to collaborate effectively with UX/UI design, engineering, and content creation teams.
- Growth & Lifecycle Marketing: Experience designing lifecycle messaging, onboarding flows, email/push notification campaigns, and working alongside growth teams to improve retention and LTV.
- Exceptional Communication: Outstanding written and verbal communication skills with a flair for creative storytelling that resonates with health and wellness audiences.
- Data-Driven Mindset: Proficiency in app analytics, campaign tracking tools, and conversion metrics to evaluate performance and iterate quickly.
- Domain Knowledge: Prior experience in HealthTech, mobile apps, wellness, D2C, or preventive health sectors is highly beneficial.
- Education: Bachelor’s degree in Marketing, Business, Communications, or equivalent practical experience.
- Remote Efficiency: Demonstrated ability to work independently in a remote setting, handle multiple sprint launches, and collaborate smoothly across global time zones.

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