About the Company

Join the Rocketship ?

We’re building ShopOS — AI agents powering the entire ecommerce stack. Already past PMF, we’re scaling fast and shaping the future of how online brands are built with AI. Co-founded by seasoned builders with multiple successful exits to companies like Flipkart and Polygon Labs — and backed by Binny Bansal — this isn’t just another start-up.

It’s your front-row seat to the next big shift in ecommerce. About the Role

We are looking for a data-driven Product Marketing Manager (Acquisition + Retention & PLG) to own the user journey from the moment of signup to long-term advocacy.

Your mission is to bridge the gap between "signed up" and "power user" by building high-impact lifecycle systems. You will sit at the intersection of Product, Growth, and Marketing, using data to identify friction points and deploying automated nudges, emails, and in-product experiences that drive activation, retention, and expansion. This is a highly analytical role perfect for someone who loves decoding user behavior to build "fail-proof" growth loops. What You’ll Own

- Lifecycle - Acquisition & Retention Strategy

Design and execute end-to-end lifecycle journeys:

Signup → Activation → Engagement → Expansion → Paid

Build and optimize automated onboarding flows that help users reach the product’s core value faster

Create systems for feature discovery, usage nudges, and dormant user reactivation

Design expansion journeys that convert engaged users into power users and paying customers

Develop retention frameworks that improve user stickiness and long-term product engagement 2.

Product

Analytics & User Insights

Analyze user behavior using tools like PostHog, Metabase, Mixpanel, or GA4

Identify drop-off points, activation barriers, and engagement gaps

Define and track Product Qualified Lead (PQL) signals

Identify the product’s “Aha!” moment and optimize onboarding flows to help users reach it faster





Act as the Voice of the User, feeding insights back to Product and Engineering teams

- Multi-Channel Messaging & Lifecycle Automation

Own lifecycle messaging across email, in-app nudges, product notifications, and feature announcements

Build automated lifecycle journeys using tools such as Loops, Customer.io, or similar platforms

Craft high-converting, educational messaging that simplifies complex product value

Trigger contextual messages based on user behavior, feature usage, and product events

Continuously optimize lifecycle campaigns to improve engagement and activation

- In-Product Growth & Monetization

Partner closely with Product teams to design in-product growth mechanisms

Experiment with usage-based nudges, milestone celebrations, and paywalls

Run experiments to improve Signup → Activated User conversion

Build product-led upsell opportunities through feature usage and engagement signals

Identify opportunities to increase expansion revenue from existing users What We’re Looking For

4–6 years of experience in Product Marketing, Lifecycle Marketing, or Growth roles

Strong experience working in SaaS or PLG-driven products

Deep understanding of product analytics and user behavior analysis

Experience with analytics tools such as Mixpanel, Amplitude, PostHog, or GA4

Familiarity with lifecycle automation platforms like Customer.io, Braze, Loops, or similar tools

Strong analytical mindset with the ability to turn data into actionable growth experiments

Exceptional product messaging and writing skills





Ability to simplify complex technical features into clear user value

Experience collaborating with Product, Engineering, and Growth teams

Robust ownership mindset and ability to operate in fast-paced startup environments KPIs You’ll Be Measured On

This role will be measured by improvements in product engagement, lifecycle efficiency, and revenue expansion.

Product Usage

Metrics

Increase DAU / MAU

Increase feature adoption rates

Increase session frequency and product engagement Lifecycle Engagement Metrics

Improve email engagement rates

Improve CTR and conversion from lifecycle messaging

Improve performance across retention cohorts and lifecycle campaigns Activation Metrics

Increase Signup → Activated User conversion

Increase Activated Users → PQL conversion Revenue Expansion Metrics

Increase PQL → Paid conversion

Increase expansion revenue from existing users You’ll Thrive If You Are…

A data-driven problem solver who enjoys analyzing user behavior

Passionate about building product-led growth loops

Comfortable experimenting and iterating rapidly

Obsessed with improving user journeys and product engagement

Motivated by turning product usage into measurable revenue impact Our Values

Extreme ownership and bias for action

Honest, high-velocity communication

Respect for craft and obsession with users

Fast, scrappy iteration over perfection

Low ego, high empathy, radical candor What We Offer

Competitive salary and meaningful equity

Direct mentorship from founders

Ownership of a core growth and retention function

Bangalore (HSR Layout) — In-office role (No Remote)

Location

Bangalore (HSR Layout) — In-office role (No Remote) Why Join Us??

Build the growth engine of a category-defining AI company

Work directly with experienced founders

Operate at the intersection of AI, ecommerce, and product-led growth

Be part of a high-ownership, high-impact journey shaping the future of commerce

📌 Product Marketing Manager (Bengaluru)
🏢 Shopos
📍 Bengaluru