Job Title: Product Marketing Manager – SaaS Solutions

Location: Indore/Delhi

Experience Required: 4-6 Years

Job Summary:

We are seeking a dynamic and strategic Product Marketing Manager to lead the positioning, messaging, and go‑to‑market strategies for our SaaS‑based software solutions. The ideal candidate will bridge product strategy expertise with market insights, ensuring our solutions resonate with target audiences, drive adoption, and continuously improve digital presence.

Key Responsibilities:

Product Strategy & Positioning

- Align marketing initiatives with product vision and business goals.
- Develop clear, compelling value propositions for SaaS products.
- Craft product narratives that differentiate solutions in competitive markets.

Go‑to‑Market Execution

- Plan and execute product launches, campaigns, and customer engagement initiatives.
- Collaborate with sales, product, and customer success teams to align strategies.

Content & Collateral Development

- Helping the team to create engaging content and design user‑friendly websites.
- Helping the team to develop impactful marketing assets (case studies, whitepapers, presentations, website content).
- Drive product visualization and storytelling across digital platforms.

Market Research & Insights

- Analyze industry trends, customer needs, and competitor strategies.




- Provide actionable insights to guide product development and marketing decisions.

Website & Digital Optimization

- Enhance product websites for usability, performance, and customer engagement.
- Partner with design and development teams to ensure seamless product representation online.

Cross‑Functional Collaboration

- Work closely with product managers to translate technical features into customer benefits.
- Support sales enablement with training materials and competitive intelligence.

Qualifications:

- Bachelor’s/Master’s degree in Marketing, Business, or related field.
- 4–6 years of experience in product marketing, preferably in SaaS/software solutions.
- Strong understanding of SaaS business models and customer lifecycle.
- Excellent communication, storytelling, and presentation skills.
- Experience with digital marketing tools, analytics, and CRM platforms.

Desired Attributes:

- Strategic thinker with a customer‑centric mindset.
- Creative problem solver with attention to detail.
- Growth‑driven approach combining creativity and analytics.
- Ability to thrive in fast‑paced, cross‑functional environments.

Pay: ₹600,000.00 - ₹1,200,000.00 per year

Perks

- Health insurance
- Leave encashment
- Paid sick time
- Provident Fund

Work Location: In person

📌 Product Marketing Manager (Delhi)
🏢 Appstean Infotech
📍 Delhi