Swish is building the next generation of food delivery by owning the entire value chain, from menu design and pricing to kitchen operations and customer experience. Backed by leading investors, we're building the future of food delivery by continuously launching new products, expanding into new markets, and creating innovative operating models.

About the Role

We are looking for a seasoned PR Lead to build and scale our public relations function from the ground up. You will own all aspects of external communications, from media relations and press coverage to founder profiling and brand storytelling. This is a critical role for a high-growth consumer tech company that's scaling operations and market presence across India.

As PR Lead, you'll be the primary interface between Swish and the media ecosystem, craft narratives that position our founders as thought leaders, and drive awareness through earned media. You'll work closely with founders to develop their personal brands, manage crisis communications, and amplify Swish's story across relevant publications and platforms.

This role offers hands-on involvement in building a function from scratch, direct access to leadership, and the opportunity to shape how Swish is perceived in the market.

Key Responsibilities

Media Relations & Earned Media

- Develop and maintain relationships with journalists, editors, and media outlets covering quick commerce, food tech, startups, and consumer tech
- Craft compelling press releases and media pitches that generate coverage in Tier 1 publications
- Identify and pursue media opportunities aligned with business milestones, product launches, fundraising announcements, and market expansion
- Secure proactive coverage (features, bylines,



expert commentary) rather than reactive crisis management alone
- Track and measure earned media impact (reach, impressions, brand sentiment, traffic driven)

Founder Profiling & Thought Leadership

- Build and execute a founder profiling strategy to position Swish's leadership as industry experts
- Develop founder narratives, talking points, and positioning; ensure consistency across all external communications
- Pitch founders for media interviews, podcasts, panel discussions, and speaking opportunities
- Coach founders on media training, interview preparation, and public-facing communication
- Create byline opportunities (op-eds, essays, LinkedIn) that amplify founder voice and Swish's positioning
- Manage founder's social media strategy in coordination with the broader brand team

Strategic Communications & Crisis Management

- Develop and maintain a communications strategy aligned with company goals and market positioning
- Draft key messaging documents, fact sheets, and Q&As; for internal and external stakeholders
- Monitor media coverage and sentiment; flag opportunities and risks to leadership proactively
- Prepare for and manage crisis communications situations with speed and judgment
- Coordinate rapid response to negative coverage, misinformation, or reputational issues

Partnerships & Thought Leadership





- Identify and cultivate strategic media partnerships, sponsorships, and co-marketing opportunities
- Pitch Swish for awards, rankings, and industry recognition (startup awards, innovation awards, etc.)
- Build relationships with analyst firms and industry bodies relevant to quick commerce and food tech

Analytics & Reporting

- Track and report PR metrics monthly (coverage volume, reach, AVE, sentiment, publication tier)
- Analyze earned media performance and ROI; refine strategy based on insights
- Monitor competitor PR activity and market trends
- Create executive summaries of PR progress and strategic recommendations for leadership

Required Experience & Skills

Professional Background

- 7–9 years of PR, communications, or media relations experience in consumer tech, quick commerce, food tech, or related high-growth sectors
- Demonstrated success building PR functions from scratch or scaling them significantly
- Track record of securing earned media coverage in top-tier publications
- Experience with founder profiling and executive communications
- Familiarity with Indian media landscape and business publications

What You'll Bring

- A portfolio of secured media placements and coverage (links/clippings demonstrating impact)
- Relationships with journalists, editors, and media contacts across business and tech publications
- A point of view on positioning a quick-scaling consumer tech company in a crowded market
- Experience managing founder communications and personal branding
- Understanding of quick commerce, food tech, or adjacent markets
- Comfort with ambiguity and willingness to roll up sleeves and do hands-on work

📌 PR Lead (Bengaluru)
🏢 Swish
📍 Bengaluru