Job Purpose

The Area Visual Merchandiser (AVM) will be responsible for ensuring 100% Visual Merchandising compliance across all assigned stores. The role involves maintaining brand presentation standards, executing go-to-market (GTM) campaigns, training store teams on VM guidelines, and driving consistency across the retail network to enhance consumer experience and sales conversion.

Key Responsibilities

Conduct regular store audits to ensure 100% adherence to VM guidelines and brand standards.
Identify deviations and work closely with store teams to implement corrective actions.
Share detailed audit reports with the Regional VM Manager and ensure timely closure of gaps.
Execute all Go-To-Market and brand activation elements as per guidelines within stipulated timelines.
Coordinate with brand teams and vendors for smooth and timely rollouts.
Ensure quality control of all VM materials (danglers, shelf strips, standees, posters, etc.).
Maintain an updated asset report for all stores within the territory.
Monitor asset conditions, ensure periodic maintenance,



and initiate replacements when required.
Conduct VM training sessions for store staff on brand standards, seasonal guidelines, and planogram compliance.
Build solid VM understanding among store teams to ensure daily upkeep and readiness.
Ensure all stores implement the latest planograms accurately and within deadlines.
Work closely with category teams to optimize space allocation based on performance and visibility.
Plan and execute thematic VM displays for key retail seasons such as Karwa Chauth, Durga Pujo, Navratri, Diwali, etc.
Ensure timely implementation of décor, communication elements, and campaign collaterals across all stores.
Travel extensively across assigned stores for audits, training, and campaign checks.
Liaise with cross-functional teams — Store Operations, Marketing, and Procurement — for seamless coordination.

Qualifications & Experience

Graduate / Postgraduate in Visual Merchandising, Ret

📌 Area Manager (Bhubaneswar)
🏢 Purplle.com
📍 Bhubaneswar