Associate Manager / Manager – Qualitative Research (Individual Contributor)

The CoinDCX Journey: Building the Future of Consumer-Centric Finance

At CoinDCX, our mission is to make crypto and blockchain accessible to every Indian by building products that are secure, intuitive, and trusted.

As crypto evolves from an early-adopter category to a mainstream financial product, understanding people has become just as key as building technology. Every feature we launch, every campaign we create, and every customer experience we design has the potential to influence how millions of Indians engage with digital assets.

Our Consumer Insights team sits at the intersection of Product, Design, Marketing, Strategy, Analytics, and the Founder's Office. We help the organisation move beyond knowing what customers do to understanding why they do it—bringing the voice of the customer into every important business decision.

This role sits at the heart of that mission, uncovering deep human insights that shape product innovation, customer growth, and brand strategy.

About The Role





We are seeking a curious, empathetic, and business-minded Qualitative Researcher to join our central Consumer Insights team.

You will be responsible for leading end-to-end qualitative research initiatives that help the organisation deeply understand customers, uncover unmet needs, validate product opportunities, and influence strategic decisions across the business.

This role is critical to building customer empathy across:

Product discovery and innovation
User experience and journey optimisation
Brand positioning and communication
Customer acquisition and retention strategy
Market and behavioural understanding
You will work closely with Product, Design, Marketing, Strategy, Analytics, and the Founder's Office to ensure customer understanding remains central to every important decision

Why This Role Exists

Analytics can tell us what customers are doing.
Qualitative research helps us understand

📌 Assistant Manager/Manager (Bengaluru)
🏢 Coindcx
📍 Bengaluru