We are looking for a Performance Marketing Executive to drive customer acquisition, brand awareness, and revenue growth through paid advertising and digital marketing initiatives. The ideal candidate should have hands-on experience with performance marketing while also supporting SEO, social media management, and influencer marketing activities.

Key Responsibilities

Performance Marketing

- Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads (Facebook &
- Instagram), and other digital platforms.

- Monitor campaign performance and optimize for ROAS, CPA, CTR, CPC, and conversions.

- Manage campaign budgets and prepare performance reports.

- Conduct A/B testing for ad creatives, landing pages, and audience targeting.

- Track and analyze marketing performance using GA4, Google Tag Manager, and Meta Business Suite.

SEO

- Perform keyword research and competitor analysis.

- Optimize website pages for on-page SEO.

- Coordinate technical SEO improvements with the development team.

- Monitor keyword rankings and organic traffic using Google Search Console and SEO tools.

Social Media Marketing

- Plan and schedule content across Instagram, Facebook, LinkedIn, and other platforms.

- Increase engagement and grow the brand's social media presence.

- Collaborate with designers and content creators to develop engaging creatives and campaigns.

- Monitor social media insights and prepare monthly performance reports.

Influencer Marketing





- Identify and collaborate with relevant influencers and content creators.

- Manage influencer outreach, negotiations, campaign execution, and reporting.

- Coordinate product seeding, campaign briefs, and content approvals.

- Measure influencer campaign performance based on engagement, reach, traffic, and conversions.

Required Skills

- 25 years of experience in Digital or Performance Marketing.

- Hands-on experience with Google Ads and Meta Ads.

- Valuable understanding of SEO fundamentals and keyword optimization.

- Experience managing social media platforms and campaigns.

- Familiarity with influencer marketing and creator collaborations.

- Proficiency in Google Analytics (GA4), Google Tag Manager, and Google Search Console.

- Strong analytical and problem-solving skills.

- Excellent communication and project management abilities.

Preferred Qualifications

- Bachelor's degree in Marketing, Business, or a related field.

- Experience in eCommerce or D2C brands is preferred.

- Certifications in Google Ads, Meta Blueprint, or Google Analytics are an added advantage.

Key Performance Indicators (KPIs)

- Return on Ad Spend (ROAS)

- Cost per Acquisition (CPA)

- Website Traffic &
- Conversion Rate

- Organic Keyword Rankings

- Social Media Growth &

- Engagement

- Influencer Campaign ROI

- Lead &

- Customer Acquisition

- Revenue Generated from Digital Channels

📌 Performance Marketing Sr Executive (Gurugram)
🏢 Ethics Innovations
📍 Gurugram