Company Description WishCare is a multi-functional personal care brand offering effective SkinCare, HairCare, SunCare, and BodyCare formulations rooted in biomimetic science. The brand focuses on delivering real, visible results through carefully researched and tested products.

WishCare collaborates closely with dermatologists and skin experts to ensure product safety, efficacy, and innovation. Team members join a science-led, consumer-centric environment that values integrity, performance, and continuous improvement.

Role Description This is a full-time, in office Performance Marketing role based in Kolkata. The role involves planning, executing, and optimizing digital marketing campaigns across channels such as paid search, paid social, display, and marketplaces to drive traffic, conversions, and brand awareness.

The Performance

Marketing professional will manage daily campaign performance, analyze data, track KPIs, and adjust strategies to improve ROI and customer acquisition.

Responsibilities include conducting market and audience research, collaborating with creative and product teams on messaging,



coordinating with sales and customer service to align campaigns with business goals, and preparing regular performance reports and insights for stakeholders.

Qualifications

- Strong Communication skills to collaborate with cross-functional teams and present performance insights clearly.
- Proficiency in Market Research to understand consumer behavior, competitive landscape, and channel performance.
- Experience with Sales-related coordination, including aligning campaigns with revenue targets and funnel optimization.
- Ability to develop and implement effective Marketing Strategy focused on measurable outcomes and growth.
- Customer Service orientation to ensure campaigns support positive customer experiences and retention.
- Familiarity with performance marketing tools and platforms (e.g., Google Ads, Meta Ads, analytics tools).
- Comfort with data analysis, A/B testing, and using metrics to inform decisions.
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
- Prior experience in beauty, personal care, or consumer brands is an advantage.

📌 Performance Marketing (Kolkata)
🏢 WishCare
📍 Kolkata