Company Description Marks and Methods Branding® is a brand-first agency that has focused on clarity, honesty, and distinctiveness since 2019. The team partners closely with clients to understand what makes their brands meaningful, then translates that into visual identities, digital experiences, and campaigns.

The agency values simplicity and thoughtful collaboration, asking precise questions and listening carefully to uncover each brand’s core story. All work is grounded in truth rather than gimmicks, helping organizations build brands that foster genuine connection, consistency, and trust inside the business and in the market.

Role Description:

We are looking for a Performance Marketing Specialist with 3–4 years of hands-on experience in Google Ads and Meta Ads to join our team in Hyderabad. This is a full-time, in office role responsible for driving measurable growth across digital channels.

The ideal candidate will be responsible for planning, executing, and optimizing performance marketing campaigns, continuously testing creatives, audiences, and bidding strategies. You will analyze campaign data, generate performance reports, and derive actionable insights to improve ROI while ensuring all campaigns align with the brand's positioning and business objectives.

Day-to-day responsibilities:

As a Performance Marketing Specialist, you'll be responsible for planning, executing,



and optimizing digital campaigns across Google Ads and Meta Ads. You'll work with premium clients across industries, manage substantial advertising budgets, and play a key role in driving measurable business growth.

Your responsibilities include:

Plan, launch, and optimize campaigns across Google Ads (Search, Performance Max, Display, YouTube) and Meta Ads (Facebook & Instagram).

Develop audience targeting, bidding, and campaign strategies to maximize lead quality and ROI.

Monitor campaign performance daily and optimize based on key metrics such as CPL, CPA,CTR, and conversion rates.

Conduct keyword research, competitor analysis, audience research, and A/B testing to improve campaign performance.

Manage campaign budgets efficiently and ensure maximum return on ad spend.

Set up and troubleshoot conversion tracking using Google Tag Manager, Google Analytics 4, Meta Pixel, and Conversion API.

Prepare monthly performance reports with actionable insights and recommendations.

Work closely with the Creative, Content, Design, and SEO teams to develop high-performing ad creatives and landing pages.

Stay updated with the latest platform updates, AI features, and digital marketing trends to continuously improve campaign performance.

Take ownership of campaign performance and proactively identify opportunities for scaling.

📌 Performance Marketing Specialist (Hyderabad)
🏢 Marks and Methods Branding®
📍 Hyderabad