We are looking for an experienced Performance Marketing Specialist to plan, execute, and manage paid advertising campaigns for our clients across Meta, Google, LinkedIn, X (Twitter), and Telegram.

The ideal candidate should have hands-on experience in campaign management, audience targeting, performance analysis, and budget optimization. You will work closely with our content, design, and client-servicing teams to generate quality leads, improve conversions, and maximize return on advertising spend.

Key Responsibilities

- Plan, launch, and manage paid campaigns across Meta, Google, LinkedIn, X, and Telegram.
- Understand client objectives and develop suitable performance marketing strategies.
- Conduct keyword, competitor, audience, and market research.
- Manage campaign budgets, bidding strategies, targeting, and ad placements.
- Monitor campaign performance and optimize ads to improve leads, conversions, CPL, CPA, ROAS, and ROI.
- Set up and manage Meta Pixel, Google Analytics 4, Google Tag Manager, and conversion tracking.
- Coordinate with designers and content writers for ad creatives, videos, landing pages, and copy.
- Perform A/B testing of creatives, audiences, ad copy, and landing pages.
- Identify performance issues and recommend practical improvements.
- Prepare weekly and monthly performance reports for clients.
- Communicate campaign results, insights, and recommendations clearly.
- Stay updated with platform policies, advertising trends, and new campaign features.
- Handle multiple client accounts while meeting deadlines and maintaining campaign quality.

Required Skills





- Hands-on experience with Meta Ads Manager and Google Ads.
- Working knowledge of LinkedIn Ads, X Ads, and Telegram promotions.
- Good understanding of Google Analytics 4, Google Tag Manager, and conversion tracking.
- Strong knowledge of lead generation, remarketing, audience segmentation, and conversion funnels.
- Ability to analyze campaign data and make performance-based decisions.
- Good understanding of landing-page optimization and A/B testing.
- Strong communication, reporting, and client-handling skills.
- Ability to manage multiple campaigns and priorities independently.
- Basic knowledge of SEO and organic social media marketing will be an advantage.

Candidate Profile

- Graduate in Marketing, Business, Communications, or a related field.
- Relevant certification in Google Ads, Meta Ads, or digital marketing is preferred.
- Agency experience and experience managing multiple client accounts will be an advantage.
- Candidates should be comfortable working from the office.
- Please share examples of campaigns managed, monthly advertising budgets handled, and measurable results achieved.

What We Offer

- Opportunity to manage campaigns across different industries and platforms.
- A professional and collaborative work environment.
- Exposure to national and international clients.
- Learning and career-growth opportunities.
- Market-competitive salary based on experience and skills.

Important: This is an onsite position. Candidates looking exclusively for remote or work-from-home opportunities should not apply.

📌 Performance Marketing Specialist - Google, Meta & LinkedIn Ads (Ghaziabad)
🏢 webindia master
📍 Ghaziabad