We are looking for a hands-on Performance Marketing Associate to single-handedly own our paid acquisition and digital growth function. This is a high-impact individual contributor role where you will manage the complete performance marketing lifecycle from campaign strategy and ad execution to funnel optimisation, audience targeting, and ROI improvement. If you enjoy scaling campaigns, working with data, experimenting across channels, and driving measurable business growth, this role is for you.

Role Responsibilities:

Performance Marketing & User Acquisition

- Plan and execute paid campaigns across platforms such as:

- Google Ads
- Meta Ads (Facebook & Instagram)

- YouTube

- LinkedIn
- Programmatic & Affiliate channels
- Drive app installs, account openings, lead generation, and customer activation at optimized CAC.
- Manage campaign budgets and ensure maximum ROI on marketing spends.
- Scale campaigns while maintaining efficiency metrics.

Agency Management & Monitoring

- Coordinate and work closely with external performance marketing agencies.
- Monitor agency performance, campaign execution, and delivery timelines.
- Review campaign reports, optimizations, and media spends regularly.
- Ensure agencies are aligned with business goals, brand positioning, and growth targets.
- Evaluate agency effectiveness through defined KPIs and performance benchmarks.

Campaign Optimization & Analytics

- Monitor campaign performance daily and optimize based on:
- - CAC

- - CPI

- - ROAS

- - Conversion Rate

- - Retention Metrics

- Conduct A/B testing for creatives, landing pages,



audiences, and messaging.
- Work closely with analytics teams to build attribution and reporting frameworks.
- Generate actionable insights using tools like Google Analytics, AppsFlyer, Firebase, Mixpanel, etc.

Creative & Growth Strategy

- Coordinate with design and content teams for ad creatives and communication.
- Identify new acquisition channels and growth opportunities.
- Track competitor campaigns and industry trends.
- Build remarketing and customer lifecycle campaigns.

Cross-functional Coordination

- Collaborate with product, tech, sales, and CRM teams to improve conversion funnels.
- Work closely with product teams to improve onboarding journeys and campaign landing experiences.

Role Requirements

- 3-5 years of experience in Paid Performance Marketing.
- Strong understanding of digital acquisition funnels and growth metrics.
- Hands-on experience managing large-scale ad budgets and agency relationships.
- Experience in fintech, stock broking, BFSI, or startup ecosystem required.
- Solid analytical mindset and data-driven decision-making ability.

- Proficiency in

- Google Ads

- Meta Business Manager

- Google Analytics
- Attribution tools (AppsFlyer/Adjust/Leadsquared)
- Excellent communication and stakeholder management skills.
- Certifications in Google Ads, Meta, or Analytics are an added advantage.

Success Metrics

- Customer Acquisition Cost (CAC)
- App Installs & Account Openings
- ROAS / ROI
- Lead-to-Conversion Ratio
- Activation & Retention Metrics
- Agency Performance & Campaign Efficiency

📌 Performance Marketing Specialist (Agency Background) (Kolkata)
🏢 Ashika Group
📍 Kolkata