Indian Silk House Agencies (ISHA) is one of India's most trusted heritage saree brands — 69 stores across 14 states, built on a legacy of elegance and craftsmanship. We're growing our e-commerce business and need a Performance Marketing Specialist to own performance marketing end-to-end.
Please apply if you have hands-on experience managing live advertising campaigns on Meta Ads Manager and/or Google Ads, including budget management and campaign optimization.
What you'll own:
- Plan, execute, and manage live ad campaigns across Meta Ads Manager and Google Ads (Search, Shopping, Performance Max) — hands-on experience.
- Own ad spend and bidding strategy to hit ROAS targets
- Build and maintain daily/weekly/monthly performance reports: spend, CTR, CPC, conversions, ROAS, CAC
- Run structured A/B tests on creatives, copy, and audience segments
- Read Google Analytics (GA4)
and Meta Pixel data to diagnose funnel drop-off and fix it
- Coordinate with design/content teams to brief creative assets — but the campaign strategy and execution is yours
- Manage marketplace ads (Amazon Ads, Flipkart Ads) if you have that experience
- Align campaign calendar with e-commerce product launches, offers, and seasonal sales
Qualification & Skills::
- 1–2 years running live paid campaigns with real budgets on Meta Ads Manager and Google Ads
- Comfortable pulling and interpreting GA4 / Meta Pixel data
- Can explain ROAS, CAC, CTR, and CPA and how you've moved them on a past campaign
- Solid in Excel/Google Sheets — pivot tables, basic formulas for report building
- Prior e-commerce brand experience preferred
📌 Performance Marketing Specialist (Kolkata Metropolitan Area)
🏢 INDIAN SILK HOUSE AGENCIES
📍 Kolkata Metropolitan Area
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