About the Role

We are looking for a highly skilled Performance Marketing Specialist to manage, optimize, and scale our paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram).

This is a results-driven role. We are not looking for a social media manager or someone focused primarily on posting content. We are looking for someone who understands how to turn advertising budgets into qualified leads, booked appointments, and paying customers.

Our primary market is the United States, with a strong focus on Miami, Florida.

Responsibilities

- Build, manage, and continuously optimize Google Ads and Meta Ads campaigns
- Manage Google Search, Performance Max, Display and Remarketing campaigns when appropriate
- Manage Facebook and Instagram lead generation and conversion campaigns
- Conduct keyword research and competitor analysis
- Develop campaign structures based on search intent and customer segments
- Create and test audiences, offers, ad copy and creative strategies
- Implement and audit conversion tracking
- Work with Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel and Conversion API
- Track phone calls, forms, bookings and other lead sources
- Build and optimize remarketing campaigns
- Perform continuous A/B testing of ads, audiences, landing pages and offers
- Identify opportunities to reduce acquisition costs and increase conversion rates
- Monitor campaigns frequently and proactively make improvements
- Provide clear reporting focused on business results, not vanity metrics

KPIs

Performance will be evaluated primarily based on:
- Cost per Qualified Lead
- Cost per Booked Appointment / Tour
- Conversion Rate
- Customer Acquisition Cost (CAC)
- ROAS / Revenue generated
- Lead quality
- Campaign scalability

Clicks, impressions and reach alone are not considered success metrics.

Requirements





- Strong hands-on experience with Google Ads and Meta Ads
- Proven experience managing lead-generation campaigns
- Experience advertising to customers in the United States
- Advanced knowledge of Google Search campaigns
- Strong understanding of Meta audience targeting and remarketing
- Experience with GA4, GTM, Meta Pixel and conversion tracking
- Strong understanding of landing-page optimization and conversion funnels
- Ability to analyze campaign data and make decisions independently
- Excellent written English
- Strong communication and reporting skills

Highly Preferred

Experience generating leads for any of the following industries:
- Coworking / Adaptable Office Space
- Commercial Real Estate
- Real Estate
- Hospitality
- Local Services
- B2B Services
- High-ticket products or services

Experience specifically targeting Miami or South Florida is a major plus.

What We Are Looking For

We want someone who is analytical, proactive and obsessed with performance.

You should be able to look at a campaign and answer:

What is working? What isn’t working? Why? What should we test next? And how can we generate more qualified customers at a lower acquisition cost?

We are looking for someone who takes ownership of results rather than simply executing instructions.

Application Requirements To be considered, please include:

1. Examples or case studies of campaigns you have personally managed.
2. Approximate monthly advertising budgets you have managed.
3. Industries and markets you have experience with.
4. Examples of campaigns targeting customers in the United States.
5. Your experience with Google Ads and Meta Ads.

6. A brief example showing

Ad Spend → Leads → Cost per Lead → Customers/Conversions → ROAS or Revenue
1. Your current availability.
2. Your expected monthly compensation.

Please do not apply if your experience is primarily organic social media management or content posting.

📌 Performance Marketing Specialist – Google & Meta Ads (US Market) (Mumbai)
🏢 WorQ Coworking
📍 Mumbai