About The Company DRISHTA INC. is a growing organization focused on delivering Business Automation Services. The company emphasizes innovation, data-informed decision-making, and measurable results for clients across diverse industries. Team members collaborate closely to design and execute campaigns that enhance brand visibility and drive revenue growth.

DRISHTA INC. offers an environment where marketing professionals can develop their skills, contribute ideas, and take ownership of outcomes. The company values integrity, accountability, and a commitment to continuous improvement.

About The Role This is a full-time, on-site role based in Jaipur for a Performance Marketing Expert specializing in Meta Ads. The role involves planning, building, and optimizing Meta (Facebook and Instagram) advertising campaigns to achieve performance targets such as leads, conversions, and return on ad spend. Daily responsibilities include conducting audience research, campaign setup, ad copy and creative collaboration, tracking configuration, and performance monitoring.

The candidate will analyze campaign reports, perform A/B testing, manage budgets, and coordinate with sales and marketing teams to align campaigns with broader business objectives.

The Performance Marketing

Expert will stay current with Meta Ads policies, platform updates, and industry best practices to ensure compliance and optimize results. This role requires a strategic mindset, analytical skills, and the ability to work effectively in a fast-paced environment. The successful candidate will play a key role in driving measurable outcomes and contributing to the company's growth through innovative and data-driven advertising strategies.

Qualifications Robust marketing and marketing strategy skills to design, implement, and refine performance campaigns.

Expertise in social media marketing,



specifically with Meta Ads (Facebook and Instagram) campaign management.

Excellent communication skills and the ability to collaborate with sales and internal teams to translate campaign insights into actionable business outcomes.

Proficiency with Meta Ads Manager, performance dashboards, and a solid understanding of key metrics such as CPC, CPA, ROAS, and CTR.

Relevant experience managing paid social campaigns, preferably in a performance-driven environment or at an agency.

Ability to work on-site in Jaipur, manage multiple campaigns simultaneously, and meet deadlines with minimal supervision.

Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred but not mandatory if supported by substantial experience.

Knowledge of landing page optimization, pixel implementation, and a basic understanding of funnel-based marketing strategies is advantageous.

Responsibilities Develop and execute comprehensive Meta advertising strategies aligned with business goals to generate leads, conversions, and maximize ROI. Conduct thorough audience research to identify target segments and refine targeting parameters for optimal campaign performance. Set up, launch, and optimize advertising campaigns across Facebook and Instagram, ensuring adherence to platform policies and best practices.

Create compelling ad copy and collaborate with creative teams to develop engaging visuals and messaging that resonate with target audiences.



Configure tracking mechanisms, including pixel implementation, to accurately measure campaign performance and facilitate data-driven decisions. Monitor campaign performance daily, analyze key metrics, and make necessary adjustments to improve results and achieve KPIs.

Perform A/B testing on ad creatives, audiences, and bidding strategies to identify the most effective approaches. Manage advertising budgets efficiently, ensuring optimal allocation across campaigns to maximize returns. Generate detailed reports on campaign performance, providing insights and recommendations to internal teams and stakeholders.

Coordinate with sales and marketing teams to ensure campaign alignment with overall marketing strategies and business objectives. Stay updated on Meta Ads platform changes, industry trends, and emerging best practices to continually enhance campaign effectiveness.

Benefits Competitive salary package commensurate with experience and skills. Opportunities for professional development and career growth within a dynamic organization. Exposure to innovative marketing strategies and the latest digital advertising tools.

Supportive work environment that encourages creativity, collaboration, and continuous learning. Health insurance and other employee benefits as per company policy. On-site work in Jaipur with a vibrant team dedicated to excellence and innovation.

Equal Opportunity DRISHTA INC. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, gender, age, sexual orientation, disability, or any other protected characteristic. All qualified applicants will receive consideration for employment without regard to these factors.

📌 Performance Marketing Specialist (India)
🏢 FetchJobs.co
📍 India