About the Job:

We are looking for a passionate Marketing professional to join our marketing team at Manipal Hospitals!

About Manipal Hospitals:

As a pioneer in healthcare, Manipal Hospitals is among the top healthcare providers in India serving over 8 million patients annually, with a focus on providing affordable, high-quality healthcare services. Manipal’s integrated network today has a pan-India footprint of 49 hospitals across 24 cities with 12,600 licensed beds, and a talented pool of 11,000+ doctors and an employee strength of over 34000.

Manipal Hospitals provides comprehensive curative and preventive care for a multitude of patients from around the globe. Manipal Hospitals is AAHRPP accredited and most of the hospitals in its network are NABH, NABL, ER, Blood Bank accredited and recognized for Nursing Excellence.

Role: Performance Marketing/Paid Marketing/Search Engine Marketing (Digital)

Location: Pune, India

What You’ll Do:

- Lead and manage paid advertising campaigns across channels such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms.
- This professional is responsible for planning, executing, and optimizing performance-based marketing campaigns across various online platforms, such as Google Ads, Facebook Ads, and other social media channels.
- Lead and support the implementation of our paid marketing strategies
- Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and HubSpot landing page sources reports




- Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs
- Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs
- Monitor market intelligence and keep track on competitor movement and market situation

Key KPIs

- Cost per Lead (CPL) – channel-wise, specialitywise and campaign wise
- Cost per Appointment / Admission (CPA)
- Lead-to-appointment conversion rate & Appointment-to-admission conversion
- ROAS & Revenue attribution
- Conversion rate by platform
- Specialty-wise admission volume & Revenue from paid media

What We Are Looking For:

- Any Graduate /MBA Marketing/PG Marketing
- 3-6 years of experience
- Excellent analytical skills
- Strong MS Excel & PowerPoint Skills
- Excellent written and oral communication skills.

What We Offer:

Competitive salary and benefits

Opportunities for professional development and career growth

High performing environment A team-oriented and inclusive work environment

Please note : There is no policy of Work From Home.

Roles and Responsibilities

1. Cost per Lead (CPL) – channel-wise, specialitywise and campaign wise
2. Cost per Appointment / Admission (CPA)
3. Lead-to-appointment conversion rate & Appointment-to-admission conversion
4. ROAS & Revenue attribution
5. Conversion rate by platform
6. Specialty-wise admission volume & Revenue from paid media

📌 Performance Marketing/Paid Marketing/Search Engine Marketing (Pune)
🏢 Manipal Hospitals
📍 Pune