About SVP Group

SVP Group is one of Ghaziabads most trusted real estate developers with a long-standing legacy of delivering quality residential and commercial spaces. As we expand our portfolio with state-of-the-art luxury projects, we are looking for a result-oriented, data-driven Performance Marketing Manager to lead our digital acquisition and brand positioning across the Delhi-NCR market.

Job Overview

We are seeking an experienced Performance Marketing Manager to design, execute, and scale high-conversion lead generation campaigns across Google, Meta, and partner channels. The ideal candidate will have hands-on experience in real estate digital marketing, specifically targeting High-Net-Worth Individuals (HNIs), luxury homebuyers, and NRI investors for premium ticket sizes (2 Cr to 6 Cr).

Key Responsibilities

1. Campaign Strategy & Execution

- Multi-Channel Management: Design, execute, and optimize end-to-end paid media campaigns across Google Ads (Search, Display, Performance Max, YouTube) and Meta (Facebook & Instagram).
- Budget Optimization: Efficiently allocate and manage performance marketing budgets to maximize Return on Ad Spend (ROAS) and drive revenue growth.

2. Audience Targeting & Segmentation

- Persona Development: Build and scale precise buyer personas targeting HNIs, luxury homebuyers, corporate leaders, and seasoned real estate investors.
- Advanced Segmentation: Utilize demographic, interest-based, and intent-driven audience segmentation tailored to high-ticket property purchases (2 Cr 6 Cr).

3. Lead Quality & Conversion Rate Optimization (CRO)

- Cost Efficiency: Continuously optimize Cost Per Lead (CPL) while enforcing strict filters to ensure high lead intent and sales-qualification rates.
- Landing Page Strategy: Collaborate closely with internal design and content teams to build, test,



and optimize high-converting, mobile-responsive landing pages.

4. CRM Alignment & Marketing Analytics

- Funnel Integration: Partner with sales and CRM teams to monitor the lead-to-conversion pipeline, set up automated lead-nurturing workflows, and track closed revenue.
- Data Tracking & Reporting: Configure and monitor key performance indicators (KPIs) using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and custom conversion setups.

Essential Requirements

- Education: Graduate or Postgraduate degree in Marketing, Business Administration, Media, or a related field.
- Experience: 4 to 5+ years of hands-on experience running performance marketing and lead generation campaigns specifically within the Real Estate sector.
- Market Familiarity: In-depth knowledge of Delhi-NCR real estate market dynamics, ultra-luxury residential positioning, and NRI buyer behavior.
- Technical Mastery: Expert, daily hands-on experience operating Meta Ads Manager and Google Ads dashboard.
- Analytics & Attribution: Deep proficiency in conversion tracking setups, pixel implementation, attribution modeling, and systematic A/B testing.
- Preferred Certifications: Google Ads Certifications or Meta Certified Digital Marketing Associate/Qualified credentials.

Key Skills Performance Marketing Google Ads Meta Ads Real Estate Marketing Lead Generation ROAS Optimization Google Analytics 4 (GA4) Google Tag Manager Conversion Rate Optimization (CRO) HNI Targeting

Why Join SVP Group?

- High-Impact Launch: Take a foundational role in launching and marketing a flagship luxury project in Wave City.
- Leadership Access: Work closely with the core leadership team at one of Ghaziabad's premier real estate brands.
- Competitive Package: Enjoy attractive compensation packages and performance-linked incentive structures designed for top growth marketers.

📌 Performance Marketing Manager - Real Estate (Luxury Segment) (Model Town)
🏢 SVP Builders India
📍 Model Town