Company Description Namhya Foods creates up-to-date, convenient food products rooted in Ayurvedic principles and superfoods. The company focuses on crafting innovative combinations that fit seamlessly into contemporary lifestyles while promoting holistic wellness. Namhya Foods aims to make traditional Ayurvedic nutrition accessible and appealing to a wide range of consumers. Team members contribute to a mission-driven brand that values quality, authenticity, and customer education.

Role Description The Performance Marketing Manager is a full-time, on-site role based in Gurugram. This role is responsible for planning, executing, and optimizing performance-driven campaigns across digital channels such as search, social, display, and marketplaces.

Day-to-day tasks include managing paid media budgets, setting targets, tracking key performance metrics (CPC, CPA, ROAS), and performing A/B tests on creatives, audiences, and landing pages. The role involves collaborating with creative, content, and product teams to align campaigns with brand positioning and promotions, as well as preparing regular performance reports and actionable insights for leadership.

The Performance Marketing

Manager is expected to stay updated on industry trends, platform best practices,



and competitive activities to drive continuous improvement in campaign results.

Qualifications

- Strong skills in performance marketing, including managing paid search, paid social, and display campaigns.
- Proficiency in analytics and tracking tools such as Google Analytics, Google Tag Manager, and advertising platform dashboards.
- Experience with campaign optimization techniques, including A/B testing, audience segmentation, and bid strategy adjustments.
- Ability to collaborate with creative and content teams to develop effective ad creatives and landing pages.
- Solid understanding of e-commerce, D2C business models, and conversion rate optimization.
- Excellent analytical, problem-solving, and data interpretation skills.
- Strong written and verbal communication skills, with the ability to present insights clearly to stakeholders.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant certifications in digital marketing or analytics are a plus.
- Experience in FMCG, health, wellness, or nutrition brands is an advantage.
- Demonstrated ability to work in a fast-paced environment, manage multiple campaigns, and meet deadlines.

📌 Performance Marketing Manager (Gurugram)
🏢 Namhya foods
📍 Gurugram