- Plan, execute & optimize paid campaigns across Meta, Google (Search, Display, Shopping), YouTube & Affiliates.

- Manage daily budgets, bidding strategies, pacing and ROAS-driven outcomes.

- Build & optimize acquisition funnels for D2C website – landing pages, content, audiences, retargeting.

- Work closely with creative, content & brand teams to develop high-converting ad creatives.

- Create A/B tests for messaging, audience, and creative variations; track learning outcomes.

- Analyze campaign data to generate weekly/monthly insights & performance improvements.

- Reduce CAC and increase ROAS through experimentation, retention loops & remarketing.

- Track key metrics: CTR, CAC, ROAS, LTV, CVR, AOV, RCR, repeat purchases.

- Collaborate with marketplace teams (Amazon/Flipkart/Nykaa) to improve paid visibility and performance.





- Explore emerging performance channels — Influencer-driven performance, affiliates, UGC etc.

Requirements

- Have 4–6 years of experience in D2C/Performance marketing (Beauty, FMCG or Consumer brands preferred).

- Are obsessed with metrics, dashboards and campaign ROAS.

- Can scale budgets without compromising profitability.

- Have hands-on experience with Meta Ads Manager, Google Ads, GA4, Klaviyo/SMS channels.

- Love experimenting, testing hypotheses and optimising funnels.

- Think like a growth hacker, execute like a performance marketer.

Benefits

- Ownership and freedom to build Dermatouch’s growth engine.

- High-growth setting with fast decision cycles.

📌 Performance Marketing Manager (Ahmedabad)
🏢 Dermatouch
📍 Ahmedabad