? WE ARE HIRING | PERFORMANCE MARKETING MANAGER / GROWTH MARKETING LEAD Atoma – India’s Salon at Home is building a new way for customers to access professional beauty and salon services at their doorstep. We are scaling across cities and are looking for a highly data-driven Performance Marketing professional who can take ownership of customer acquisition, bookings and growth. This is NOT a traditional digital marketing role.

We are looking for someone who thinks in: CAC → Leads → Conversion → Bookings → Revenue → Retention → ROAS ? THE ROLE Position: Performance Marketing Manager / Growth Marketing Lead

Company: Atoma

Location: Ahmedabad / Hybrid

Experience: 4–8 years

Industry Preference: Consumer Internet / D2C / Marketplace / E-commerce / Beauty / Salon / Food Delivery / Quick Commerce / Local Services

Reporting To: VP Marketing & Digital / CEO ⚡ JOINING PREFERENCE Candidates who can join immediately or within 15 days will be strongly preferred. If you are currently serving notice, please clearly mention your last working day in your application. --- ? WHAT YOU WILL OWN 1. Paid Acquisition - Own Meta Ads, Google Ads and other paid acquisition channels.

- Develop city-wise acquisition strategies.
- Plan campaigns based on customer demographics, locality, service category and purchasing behaviour.
- Build campaigns for current city launches.
- Optimize campaigns for CAC, ROAS and booking conversion.
- Performance & Growth - Own monthly customer acquisition and booking targets.
- Build and optimize the complete funnel: Impressions → Reach → App Visits → Registration → Booking → Repeat Booking - Identify leakage at every stage.
- Improve conversion rates through continuous experimentation.
- Build retargeting and remarketing strategies.
- CAC & ROAS Management - Own and aggressively monitor CAC.
- Track contribution margin against acquisition cost.
- Maintain city-wise and campaign-wise ROAS dashboards.
- Identify campaigns that should be scaled, optimized or stopped.




- Ensure marketing spend translates into actual bookings—not vanity metrics. 4.

City Launch

Marketing

Create a repeatable City Launch Playbook covering:

- Pre-launch awareness
- Coming Soon campaigns
- Geo-targeted digital campaigns
- Launch campaigns
- First-booking acquisition
- Local influencer campaigns
- Retargeting
- Referral campaigns
- Repeat booking campaigns ? DATA & ANALYTICS You should be extremely comfortable with:
- CAC
- CPL
- CPM
- CTR
- CPC
- CVR
- ROAS
- AOV
- Cost per booking
- Customer retention
- Repeat booking rate
- Campaign ROI
- City-wise performance
- Service-wise performance
- Cohort performance You should be able to answer: “If we spend ₹10 lakh, how many incremental bookings will we generate and what revenue will that create?” ? EXPERIMENTATION Continuously test:
- Creatives
- Videos
- Offers
- Landing pages
- App journeys
- Audience segments
- Geo-targeting
- Ad copies
- Influencer content
- Referral programs
- Remarketing
- Service bundles Every campaign should have a hypothesis, KPI and measurable learning. ? AI + AUTOMATION Use AI and automation for:
- Creative ideation
- Ad copy
- Audience analysis
- Campaign insights
- Customer segmentation
- Reporting
- Predictive analysis
- Marketing automation
- Personalization ? CROSS-FUNCTIONAL RESPONSIBILITY Work closely with: Marketing + Tech + Operations + City Managers + Influencer Team + Creative Team + Business Team Atoma believes: Demand Generation = Supply Availability = Bookings = Revenue Generating leads without the operational ability to fulfil them is not performance marketing success. ? WHO ARE WE LOOKING FOR? ✅ Highly analytical





✅ Strong Meta Ads & Google Ads expertise

✅ Experience managing meaningful marketing budgets

✅ Obsessed with CAC and ROAS

✅ Strong Excel/Google Sheets & dashboard skills

✅ Experience with geo-targeted acquisition

✅ Strong experimentation mindset

✅ Commercially minded

✅ Startup/high-growth experience

✅ Strong ownership mentality

✅ Comfortable working with speed and ambiguity ⭐ ADVANTAGE IF YOU HAVE EXPERIENCE IN - Marketplace businesses

- D2C
- E-commerce
- Beauty & wellness
- Salon
- Food delivery
- Quick commerce
- Hyperlocal businesses
- App-based consumer businesses
- Multi-city expansion ? THIS ROLE IS NOT FOR EVERYONE If your definition of performance marketing is: “Run ads → generate leads → send report” then this role may not be for you.

Atoma needs someone who can say: “Give me the target, budget and market. I will build the acquisition engine and take responsibility for the outcome.” We are looking for a builder, not just a campaign manager. ? WHAT SUCCESS LOOKS LIKE Predictable CAC + Scalable Acquisition + Higher Conversion + Repeat Customers + Profitable City Growth Ultimately: MORE BOOKINGS. BETTER CAC. HIGHER REVENUE. ? HOW TO APPLY Send your CV along with: 1. Current CTC

- Expected CTC

3.

Notice

Period

- Current/previous monthly ad budget managed
- Best CAC/ROAS achieved
- One campaign you are proud of and why it worked
- Earliest possible joining date - Immediate joiners preffeted Immediate joiners / candidates available within 15 days will be strongly preferred. ? Apply: [email protected] #Hiring #PerformanceMarketing #GrowthMarketing #DigitalMarketing #MetaAds #GoogleAds #PerformanceMarketingJobs #GrowthMarketingJobs #StartupJobs #Atoma #SalonAtHome #BeautyTech #AhmedabadJobs #ImmediateJoinerI can also make this into a more aggressive founder-style LinkedIn hiring post designed to attract senior, high-performance candidates rather than a conventional HR post.

📌 Performance Marketing Manager (Gandhinagar)
🏢 Cuatro Labs
📍 Gandhinagar