? Kolkata · Full-time · Real Estate - Proptech · Global Markets The Role

You'll own every dollar of marketing spend and the results it drives. From setting up the analytics and conversion tracking, to reading the data, to optimizing campaigns for cost-per-qualified-lead — you own the number end-to-end. You'll also work the CRM: understanding it, integrating its data back into campaigns, and closing the loop between ad spend and closed deals. This is a hands-on-keyboard leadership role — you build it, measure it, and improve it.

What You'll Do

- Own strategy, execution and optimization of all Meta and Google campaigns across global real estate markets
- Own every dollar of ad spend with full CAC / CPL / CPQL accountability
- Set up and own the analytics stack — build tracking, then analyze and act on the data
- Integrate CRM data into marketing campaigns and close the loop on offline conversions
- Run structured A/B testing across creatives, audiences, landing pages and bidding — kill losers fast, scale winners
- Report on the metrics that matter and continuously improve campaign performance
- Partner with tech, designers and content team on landing-page, creative and content conversion
- Set up dashboards and report on CPC, CTR, CPL, CPQL, site-visit rate and CAC

Must-Haves

- 5+ years in performance marketing experience in real estate, most preferably global real estate




- Proven experience owning and optimizing high-budget performance campaigns — with hands-on ownership of both Meta Ads Manager and Google Ads (not just agency oversight)
- Must have an analytical mind and ability to interpret data and take data-driven decisions
- Robust command of SEO, AEO and GEO
- Track record managing large monthly ad budgets with clear CAC/CPL accountability and demonstrable results moving CPL, ROAS or CAC in the right direction
- Strong command of analytics: GA4, GTM, pixel/CAPI setup, conversion tracking and attribution, Looker Studio — you build it, not just read it
- Comfortable in spreadsheets and funnel math, making data-backed budget calls and optimizing campaigns for conversion
- Working knowledge of CRM systems with the ability to integrate CRM data into campaigns and close the offline-conversion loop
- Good communication and presentation skills

Preferred

- Direct exposure to real estate marketing in India, Dubai, Mexico or London
- Experience managing a mid-size digital marketing team
- Exposure to AI-powered creative or campaign tooling
- As we scale to new cities, build the playbook — and eventually the team

About Us Digifrizz is a performance marketing company that builds and runs growth engines for ambitious brands across education, real estate, D2C and healthcare. We're now staffing a high-stakes proptech project. Digital lead generation is the top of that project's entire funnel — high-intent buyers who search online, then transact with advisors in person. This role owns that engine.

? How to apply: Send your resume to [email protected]

📌 Performance Marketing Head - Global Real Estate Vertical (Kolkata Metropolitan Area)
🏢 Digifrizz Technologies
📍 Kolkata Metropolitan Area