About the Role

We are looking for a Performance Marketing Executive with 1–3 years of hands-on experience in B2C performance marketing . The ideal candidate should understand how to drive customer acquisition, generate leads/conversions, manage paid media campaigns, and optimize campaigns based on performance data.

You will work closely with the strategy, creative, and client servicing teams to build and execute performance campaigns that deliver measurable business results.

Key Responsibilities

- Plan, execute, and optimize paid digital campaigns across Meta Ads, Google Ads, and other relevant platforms .
- Manage B2C campaigns focused on lead generation, sales, app installs, website conversions, and customer acquisition .
- Monitor campaign performance and key metrics such as CPC, CPM, CTR, CPL, CPA, ROAS, conversion rate, and CAC .
- Conduct audience research, segmentation, targeting, and retargeting to improve campaign efficiency.
- Set up and manage campaign structures, budgets, bidding strategies, and ad sets.
- Analyse campaign data and identify opportunities to improve performance and scale winning campaigns.
- Conduct A/B testing across creatives, audiences, ad copies, landing pages, and campaign strategies.
- Work with the creative team to develop performance-led ad briefs and identify creative trends based on campaign data.
- Prepare regular performance reports and provide actionable insights to clients and internal teams.




- Track customer journeys and conversion funnels to identify drop-offs and optimization opportunities.
- Stay updated with changes in advertising platforms, targeting capabilities, industry trends, and performance marketing best practices.
- Work with tracking and analytics tools such as Google Analytics, Google Tag Manager, Meta Pixel, and conversion tracking platforms .

What We’re Looking For

- 1–3 years of hands-on experience in Performance Marketing , preferably in an agency environment.
- Strong experience working on B2C brands and customer acquisition campaigns .
- Good understanding of Meta Ads Manager and Google Ads .
- Experience managing and optimizing paid media budgets.
- Robust analytical and data-driven approach to decision-making.
- Understanding of conversion funnels, customer journeys, retargeting, and audience segmentation.
- Ability to interpret campaign data and translate it into actionable recommendations.
- Good understanding of performance creatives and what makes an ad effective.
- Strong communication and presentation skills.
- Ability to manage multiple campaigns and deadlines simultaneously.

Good to Have

- Experience working with e-commerce, D2C, consumer brands, real estate, education, BFSI, or other B2C businesses .
- Experience with Google Analytics 4, Google Tag Manager, Looker Studio, or similar analytics/reporting tools.
- Basic understanding of landing page optimization and CRO.
- Experience working with large-scale paid media campaigns.

📌 Performance Marketing Executive (Mumbai)
🏢 SquidJC
📍 Mumbai