About Rest The Case

Rest The Case is India’s largest lawyer discovery and VCLO (Virtual Chief Legal Officer) platform, helping individuals, startups, SMEs, and enterprises access seamless legal support. Our growth engine runs on high-performance digital campaigns, data, and relentless optimization

.

Location:

Pune Onsite

Experience:

1–4 Years

Company:

Rest The Case

Role Overview

We’re looking for a hands-on, data-driven Performance Marketing Executive to own and scale our paid acquisition channels

. You will drive lead generation, conversion optimization, and ROI-focused campaigns across search, social, and display platforms.

Key Responsibilities Campaign Execution & Optimization

- Plan, launch, and optimize paid campaigns across Google Ads, Meta, LinkedIn, and other platforms .

- Own lead generation, CAC, ROAS, CPL, and conversion metrics .

- Continuously test creatives, copies, audiences, and landing pages.

Growth & Funnel Management

- Build and optimize full-funnel paid acquisition strategies .

- Improve landing page conversion rates and lead quality in collaboration with design, content, and product teams.
- Drive retargeting and remarketing strategies for better conversions.

Analytics & Reporting

- Track performance using GA4, ad dashboards, and attribution tools .

- Build weekly and monthly performance reports and insights dashboards .

- Translate data into clear action plans .

Budget & ROI Ownership

- Manage daily, weekly,



and monthly ad budgets efficiently.
- Ensure maximum ROI and optimal CAC across campaigns.

Key Skills & Qualifications

- 1–4 years of experience in performance marketing / paid media / growth marketing .

- Hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads .

- Solid understanding of funnels, attribution, tracking, and conversion optimization .

- Analytical mindset with comfort in data, metrics, and dashboards .

- Excellent copy sense for high-intent ads .

Good to Have / Preferred Qualifications

- Experience in lead-gen heavy industries like legal, education, fintech, real estate, or B2B SaaS.
- Exposure to CRO, landing page optimization, and A/B testing .

- Experience with marketing automation and CRM tools (HubSpot, Zoho, Freshsales).

- Basic understanding of SEO and content marketing .

Tools & Platforms

- Google Ads, Meta Ads, LinkedIn Ads
- GA4, GTM, Hotjar / Clarity
- HubSpot / Zoho / Freshsales
- Unbounce / Webflow / WordPress

What Success Looks Like

- Consistent flow of high-quality leads at optimal CAC .

- Improved conversion rates across landing pages and funnels .

- Strong ROI from paid media investments .

Why Join Rest The Case?

- Scale one of India’s fastest-growing legal-tech platforms .

- High ownership, rapid experimentation, visible business impact.
- Work with product, sales, data, and leadership teams .

📌 Performance Marketing Executive (Pune)
🏢 Rest The Case
📍 Pune