Company Description Celfcare is a luxury skincare brand dedicated to delivering visible, confidence-boosting results through innovative formulations and premium ingredients. The brand focuses on serving individuals who value both efficacy and convenience, turning everyday skincare into a meaningful self-care ritual.

Celfcare’s products are designed to help people look refreshed, feel empowered, and present their best selves consistently. The company is committed to high-performance skincare solutions that blend science, quality, and a customer-first approach.

Key Responsibilities

- Plan, execute, and optimize paid advertising campaigns across Meta (Facebook & Instagram) and Google Ads .
- Manage daily campaign performance, budgets, bidding strategies, and audience targeting to maximize ROAS.
- Develop customer acquisition strategies to increase website traffic, conversions, and revenue.
- Conduct A/B testing for creatives, ad copy, landing pages, audiences, and campaign structures.
- Monitor campaign KPIs including ROAS, CAC, CPA, CTR, CPC, CPM, and conversion rate, and provide actionable insights.
- Set up and manage Meta Pixel, Google Analytics 4 (GA4), Google Tag Manager (GTM), Conversion API (CAPI), and conversion tracking .
- Build and optimize remarketing and retargeting campaigns to recover abandoned visitors and improve conversions.
- Manage abandoned cart recovery campaigns using WhatsApp, email marketing, and retargeting ads.
- Coordinate with the creative and content teams to develop high-performing ad creatives and marketing assets.
- Identify new growth opportunities through audience research,



competitor analysis, and market trends.
- Prepare weekly and monthly performance reports with recommendations for continuous improvement.
- Optimize website landing pages and user journeys in collaboration with the website team to improve conversion rates.
- Support product launches by planning and executing performance marketing campaigns.
- Stay updated with the latest platform updates, advertising policies, and digital marketing best practices.

Required Skills
- 2–4 years of hands-on experience in Performance Marketing.
- Strong expertise in Meta Ads Manager and Google Ads .
- Experience with GA4, GTM, Meta Pixel, and Conversion API .
- Valuable understanding of eCommerce funnels, attribution, and customer lifecycle marketing.
- Experience with audience segmentation, remarketing, and conversion optimization.
- Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.
- Knowledge of Shopify and D2C eCommerce marketing is preferred.
- Excellent communication, reporting, and problem-solving skills.

Preferred Qualifications
- Experience working with a D2C skincare, beauty, wellness, or FMCG brand.
- Familiarity with email marketing platforms, WhatsApp marketing, and CRM tools.
- Understanding of SEO, landing page optimization, and conversion rate optimization (CRO) is an added advantage.

What We Offer
- Opportunity to work with a fast-growing premium skincare brand.
- Ownership of high-impact marketing campaigns.
- Learning-driven and collaborative work environment.
- Career growth opportunities based on performance.

📌 Performance Marketing Executive (North Delhi)
🏢 Celfcare
📍 North Delhi