Location: Goregaon, Mumbai

Experience: 2–5 Years

Industry: Real Estate / Digital Marketing Agency / PropTech / Construction

Employment Type: Full-Time

Job Summary DGS Group is looking for a highly analytical and performance-driven Performance Marketing Executive with prior experience in a Digital Marketing Agency . The ideal candidate should have hands-on expertise in planning, executing, optimizing, and scaling paid digital campaigns across Meta, Google, LinkedIn, and other advertising platforms.

The candidate will be responsible for generating high-quality real estate leads while maintaining optimum Cost Per Lead (CPL), Return on Ad Spend (ROAS), and campaign performance.

Key Responsibilities

- Plan, execute, and optimize paid campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, LinkedIn, and Display Networks.
- Generate high-quality leads for residential and redevelopment projects.
- Monitor and optimize CPL, CPA, CTR, Conversion Rate, and ROAS.
- Manage campaign budgets efficiently to maximize performance.
- Create audience segments, retargeting campaigns, and lookalike audiences.
- Coordinate with creative and content teams for ad creatives, landing pages, and campaign assets.
- Conduct A/B testing on creatives, copies, landing pages, and audiences.
- Analyze campaign performance using Google Analytics (GA4), Meta Business Suite, Google Ads, and other reporting tools.
- Track lead quality and coordinate with CRM and Sales teams to improve conversions.
- Monitor competitor campaigns and industry trends.
- Prepare daily, weekly, and monthly performance reports with actionable insights.

Key Performance Indicators (KPIs)
- Qualified Leads Generated
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)




- Lead-to-Site Visit Conversion
- Lead-to-Booking Conversion
- Click Through Rate (CTR)
- Landing Page Conversion Rate
- Campaign ROI
- Budget Utilization Efficiency

Key Result Areas (KRAs)
- Digital Lead Generation
- Campaign Performance Optimization
- Paid Media Management
- Marketing ROI
- Conversion Optimization
- Performance Reporting
- Sales & CRM Coordination

Standard Operating Procedures (SOPs)
- Launch campaigns only after management approval.
- Monitor campaigns daily and optimize bids, targeting, and creatives.
- Conduct weekly A/B testing for better performance.
- Submit daily campaign performance reports.
- Coordinate with Sales and CRM teams regarding lead quality.
- Track and improve campaign ROI continuously.
- Maintain proper campaign documentation and budget records.
- Ensure all tracking pixels, conversion events, and analytics are functioning correctly.

Qualifications

- Bachelor's Degree in Marketing, Business Administration, Mass Media, Commerce, or a related field.
- MBA or Digital Marketing Certification is preferred.
- Google Ads, Meta Blueprint, or GA4 certifications will be an added advantage.

Experience

- 2–5 years of hands-on experience in Performance Marketing.
- Candidates with experience in a Digital Marketing Agency are mandatory.
- Experience handling Real Estate campaigns will be highly preferred.




- Experience managing monthly advertising budgets of ₹10 Lakhs or more is preferred.

Technical Skills
- Google Ads (Search, Display, Performance Max, YouTube)
- Meta Ads Manager
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Meta Pixel & Conversion API
- Google Search Console
- CRM Integration
- Excel & Performance Reporting
- UTM Tracking
- Landing Page Optimization

Key Skills Performance Marketing | Google Ads | Meta Ads | Lead Generation | Campaign Optimization | Media Buying | Google Analytics (GA4) | Google Tag Manager | Meta Pixel | Conversion Tracking | ROAS | CPL Optimization | A/B Testing | Digital Analytics | CRM | MS Excel

Preferred Candidate Profile

- Experience working in a Digital Marketing Agency handling multiple client accounts.
- Strong understanding of lead generation campaigns for high-value products, preferably real estate.
- Analytical mindset with excellent reporting and optimization skills.
- Ability to manage multiple campaigns simultaneously.
- Strong communication and stakeholder management skills.
- Candidates from Bandra to Mira Road will be preferred.

Why Join DGS Group?
- Work with one of Mumbai's growing real estate developers.
- Manage large-scale digital campaigns for premium residential and redevelopment projects.
- Exposure to high-value marketing budgets and cutting-edge marketing tools.
- Fast career growth and performance-based incentives.
- Cooperative and innovation-driven work culture.

To Apply WhatsApp (Priority Consideration): +91 (phone hidden)

Skills: crm,google,real estate,performance marketing,google ads,optimization,digital,analytics,campaigns,digital marketing

📌 Performance Marketing Executive (Mumbai)
🏢 DGS Group Builders And Developers
📍 Mumbai