– Performance Marketing Executive

Experience: 1–2 Years

Job Type: Full-Time

Department: Marketing / Growth

Job Summary

We are looking for a results-driven Performance Marketing Executive with 1–2 years of hands-on experience in managing and optimizing paid digital marketing campaigns. The ideal candidate should have a strong understanding of campaign performance, audience targeting, analytics, and conversion optimization.

Key Responsibilities

- Plan, execute, and optimize paid campaigns across Meta Ads (Facebook & Instagram), Google Ads, and other digital platforms .
- Manage campaign objectives including Lead Generation, Website Traffic, Conversions, App Installs, and Sales .
- Conduct audience research, competitor analysis, and keyword research.
- Monitor and optimize key performance metrics such as CPC, CPM, CTR, CPL, CPA, ROAS, and Conversion Rate .
- Create and test different audiences, creatives, ad copies, and landing pages through A/B testing .
- Manage campaign budgets and ensure efficient allocation of marketing spend.
- Work closely with creative/content teams to develop high-performing ad creatives.
- Set up and monitor Meta Pixel, Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking .
- Analyze campaign data and prepare weekly/monthly performance reports.
- Identify opportunities to improve campaign performance and reduce acquisition costs.
- Track customer journeys and optimize campaigns based on funnel performance.
- Stay updated with the latest advertising platform features, trends, and algorithm changes.





Required Skills
- 1–2 years of experience in Performance Marketing / Paid Media.
- Hands-on experience with:
- Meta Ads Manager
- Google Ads
- Google Analytics 4 (GA4)
- Google Tag Manager
- Good understanding of conversion tracking, pixels, UTM parameters, and marketing funnels .
- Strong knowledge of performance metrics such as ROAS, CPA, CPL, CTR, CPC, and CPM .
- Experience with campaign optimization and A/B testing.
- Basic understanding of landing page and conversion rate optimization.
- Robust analytical and problem-solving skills.
- Proficiency in Excel / Google Sheets for reporting and data analysis.
- Good communication and coordination skills.

Good to Have
- Experience with LinkedIn Ads, YouTube Ads, or other paid advertising platforms .
- Experience with e-commerce or lead-generation campaigns.
- Knowledge of tools such as Looker Studio, Search Console, SEMrush, Ahrefs, or similar platforms .
- Basic knowledge of SEO and organic digital marketing.
- Experience working with CRM or marketing automation platforms.

Key Performance Indicators (KPIs)
- Return on Ad Spend (ROAS)
- Cost per Acquisition (CPA)
- Cost per Lead (CPL)
- Conversion Rate
- Click-Through Rate (CTR)
- Campaign Revenue / Leads Generated
- Budget Utilization & Campaign Efficiency

Qualification Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred. Relevant practical experience and certifications in Google Ads or Meta Ads will be an advantage.

📌 Performance Marketing Executive (Noida)
🏢 CareKlick (formerly InsureKlick)
📍 Noida