Performance Marketing Specialist/Manager haeywa is the future of petty cash management in India, offering corporates a fully digitized and intelligent solution for managing petty cash. We simplify spend management, bring transparency to workflows, save time, and prevent revenue leakage—all while creating a seamless employee experience.

We are proud to be the first company in India to enable real-time payments and reconciliation in this space.

Why Join Us?

- Be part of a high-impact fintech startup where your work directly contributes to business growth.
- Work closely with leadership and key stakeholders in shaping the growth strategy of an innovative fintech product.
- Enjoy a dynamic startup environment with significant opportunities for learning and career advancement.

Role Overview We are looking for a results-driven Performance Marketing & B2B SaaS Sales Specialist to drive lead generation, customer acquisition, and revenue growth for haeywa.

The ideal candidate should have hands-on experience in performance marketing and a robust interest in B2B SaaS sales. You will be responsible for generating qualified leads through digital marketing campaigns, engaging with prospects, conducting product demonstrations, and supporting the end-to-end sales process.

Key ResponsibilitiesPerformance Marketing

- Plan, execute, and optimize paid marketing campaigns across Meta, Google Ads, LinkedIn Ads , and other relevant digital channels.
- Generate high-quality leads through performance marketing initiatives.
- Monitor and improve key marketing metrics such as CPL, CTR, CAC, ROAS, conversion rates, and lead quality.




- Manage campaign budgets and ensure maximum return on marketing investments.
- Coordinate with designers, content creators, and external agencies to develop effective ad creatives and landing pages.
- Implement retargeting, email nurturing, and lead engagement campaigns.
- Analyze campaign performance using tools such as Google Analytics, LinkedIn Campaign Manager, and CRM platforms.
- Support the management of haeywa’s social media presence with a focus on engaging business decision-makers.

B2B SaaS Sales
- Engage with inbound and outbound leads to understand their business requirements.
- Conduct product demonstrations and presentations for prospective customers.
- Manage the sales pipeline from lead qualification to deal closure.
- Build and maintain relationships with finance heads, CXOs, HR leaders, and administration teams.
- Follow up with prospects and nurture opportunities through the sales funnel.
- Maintain accurate records of leads, opportunities, and customer interactions within the CRM.
- Work closely with leadership to achieve monthly and quarterly revenue targets.

Market Research & Business Growth
- Monitor industry trends, competitor activities, and emerging opportunities within fintech and SaaS.




- Gather customer feedback and market insights to improve positioning and messaging.
- Identify partnership and business development opportunities that support growth objectives.

Requirements
- 2–5 years of experience in Performance Marketing, Growth Marketing, B2B SaaS Sales, Business Development, or a related role.
- Hands-on experience managing paid campaigns on Google Ads and LinkedIn Ads.
- Strong understanding of lead generation, marketing funnels, conversion optimization, and campaign analytics and knowledge of SEO (including keyword research, on-page SEO ,off page SEO and SEO best practices).
- Experience in B2B sales, preferably within SaaS, fintech, or technology-driven businesses.
- Familiarity with CRM and marketing tools such as HubSpot, Zoho CRM, Google Analytics, LinkedIn Campaign Manager, and similar platforms.
- Excellent communication, presentation, and interpersonal skills.
- Strong analytical and problem-solving abilities.
- Self-motivated, target-driven, and comfortable working in a fast-paced startup environment.

Preferred Qualifications
- Experience in fintech, payments, expense management, or SaaS products.
- Understanding of enterprise sales cycles and consultative selling.
- Exposure to account-based marketing and lead nurturing strategies.

How to Apply Send your resume and a brief cover letter to [email protected] with the subject line:

Application for Performance Marketing & B2B SaaS Sales Specialist

Please also submit your application through the job portal.

📌 Performance Marketing &B SaaS Sales Specialist (Gurugram)
🏢 haeywa
📍 Gurugram