– Performance Marketing Executive

Experience: 1–2 Years

Job Type: Full time

Department: Marketing / Growth Job Summary

We are looking for a results-driven Performance Marketing Executive with 1–2 years of hands-on experience in managing and optimizing paid digital marketing campaigns. The ideal candidate should have a strong understanding of campaign performance, audience targeting, analytics, and conversion optimization. Key Responsibilities

Plan, execute, and optimize paid campaigns across Meta Ads (Facebook & Instagram), Google Ads, and other digital platforms.

Manage campaign objectives including Lead Generation, Website Traffic, Conversions, App Installs, and Sales.

Conduct audience research, competitor analysis, and keyword research.

Monitor and optimize key performance metrics such as CPC, CPM, CTR, CPL, CPA, ROAS, and Conversion Rate.

Create and test different audiences, creatives, ad copies, and landing pages through A/B testing.

Manage campaign budgets and ensure efficient allocation of marketing spend.

Work closely with creative/content teams to develop high-performing ad creatives.

Set up and monitor Meta Pixel, Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking.

Analyze campaign data and prepare weekly/monthly performance reports.

Identify opportunities to improve campaign performance and reduce acquisition costs.

Track customer journeys and optimize campaigns based on funnel performance.

Stay updated with the latest advertising platform features, trends, and algorithm changes.





Required

Skills

1–2 years of experience in Performance Marketing / Paid Media.

Hands-on experience with:

Meta Ads Manager

Google Ads

Google Analytics 4 (GA4)

Google Tag Manager

Good understanding of conversion tracking, pixels, UTM parameters, and marketing funnels.

Strong knowledge of performance metrics such as ROAS, CPA, CPL, CTR, CPC, and CPM.

Experience with campaign optimization and A/B testing.

Basic understanding of landing page and conversion rate optimization.

Strong analytical and problem-solving skills.

Proficiency in Excel / Google Sheets for reporting and data analysis.

Good communication and coordination skills. Good to Have

Experience with LinkedIn Ads, YouTube Ads, or other paid advertising platforms.

Experience with e-commerce or lead-generation campaigns.

Knowledge of tools such as Looker Studio, Search Console, SEMrush, Ahrefs, or similar platforms.

Basic knowledge of SEO and organic digital marketing.

Experience working with CRM or marketing automation platforms.

Key Performance

Indicators (KPIs)

Return on Ad Spend (ROAS)

Cost per Acquisition (CPA)

Cost per Lead (CPL)

Conversion Rate

Click-Through Rate (CTR)

Campaign Revenue / Leads Generated

Budget Utilization & Campaign Efficiency Qualification

Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred. Relevant practical experience and certifications in Google Ads or Meta Ads will be an advantage.

📌 Performance Marketing Executive (Noida)
🏢 CareKlick (formerly InsureKlick)
📍 Noida