Performance Marketing Consultant

Engagement type: Consultant / Contract (part time or retainer)

Location: Remote

Experience required: 5+ years of hands-on running paid media

Reports to: [Founder / Head of Growth]

About the Role

We're looking for a Performance Marketing Consultant who has personally run — not just supervised — paid acquisition campaigns for at least five years. This is hands-on: you own strategy, build and launch campaigns, manage spend, and are accountable for the numbers you report.

You should be as comfortable inside Ads Manager at 11 pm, debugging a broken conversion event, as you are presenting a quarterly channel plan to leadership.

What You'll Own

- Channel strategy and budget allocation across Meta, Google (Search, PMax, Display, YouTube), and secondary channels (LinkedIn, Reddit, programmatic, affiliate)
- Campaign build and daily management — structure, audiences, bidding, pacing, scaling decisions
- Creative testing — briefing, structuring hook/angle/format test matrices, building a repeatable creative pipeline
- Landing page and funnel optimization — lifting conversion rate, not just lowering CPC
- Measurement and attribution — GA4, GTM, Meta CAPI / server-side events, reconciling platform-reported vs. actual revenue
- Reporting — weekly performance view, monthly deep-dive on CAC, ROAS, blended CAC, LTV: CAC, and what changes next because of it
- Forecasting — spend-to-revenue models that hold up when budget scales

Requirements
- 5+ years running performance campaigns, with meaningful time on both Meta and Google Ads




- Managed at least [₹50L / $100K] in cumulative ad spend, and can walk us through what you did with it
- Fluency in CAC, ROAS, MER, CPM, CTR, CVR, AOV, LTV — with a clear POV on which you optimize for and why
- Strong working knowledge of GA4, GTM, conversion APIs, pixel/event debugging
- Comfortable in spreadsheets: cohort views, pivot analysis, budget models
- Can write and direct creative briefs — you know why an ad works, not just that it did
- Reports honestly, including when a test fails

Nice to Have Category experience in [D2C / SaaS / edtech / fintech] · Google Ads & Meta Blueprint certifications · Looker Studio · retention channels (email, WhatsApp, SMS) · MMM or incrementality testing

What Success Looks Like

Timeline: Outcome 30 days. Full audit of accounts, tracking, and creative. Prioritized gap list + 90-day plan.60 days. Restructured campaigns live, tracking verified end-to-end, and creative testing cadence running.90 daysMeasurable movement on the primary metric ([CAC / ROAS / qualified leads]) and a clear scaling path.

Engagement Details

Commitment: [~X hrs/week] · Duration: [3 months, renewable] · Working style: [async-first, weekly sync] · Tools: [Slack, Notion, Looker Studio]

How to Apply

Email [[email protected]], subject "Performance Marketing Consultant — [Your Name]", with:

1. The account you're proudest of — starting position, what you changed, the result
2. Channels you run today and the monthly spend you currently manage
3. Your rate and availability
4. Case studies or references

📌 Performance Marketing Consultant (India)
🏢 Globio
📍 India