We are looking for a results-driven Performance Marketing & Ads Specialist to plan, execute, and optimize digital advertising campaigns across Meta (Facebook & Instagram), Google Ads, LinkedIn Ads, and WhatsApp Marketing. The ideal candidate should have hands-on experience in lead generation, campaign optimization, audience targeting, and performance analysis.

Key Responsibilities

- Plan, launch, and optimize campaigns on:

- Meta Ads (Facebook & Instagram)

- Google Ads (Search, Display, YouTube, Performance Max)

- LinkedIn Ads

- WhatsApp Marketing Campaigns

- Develop and execute lead generation strategies for B2B and B2C clients.

- Create audience targeting, retargeting, and lookalike audience campaigns.

- Plan and manage WhatsApp campaigns, including bulk messaging, automation, broadcast campaigns, customer engagement, and lead nurturing.

- Integrate WhatsApp campaigns with CRM and landing pages to improve conversions.

- Monitor campaign performance and optimize for CPL, CPA, and ROAS.

- Conduct keyword research, competitor analysis, and audience research.

- Implement and manage conversion tracking using Google Analytics, Google Tag Manager, Meta Pixel, and other tracking tools.

- Prepare weekly and monthly campaign performance reports.





- Work closely with the design and content teams to create high-converting ad creatives and landing pages.

- Manage advertising budgets efficiently and recommend scaling strategies.

Required Skills

- Minimum 1–2 years of experience in Performance Marketing.

- Hands-on experience with:

- Meta Ads Manager

- Google Ads

- LinkedIn Campaign Manager

- WhatsApp Business API or Bulk WhatsApp Marketing Platforms

- Strong understanding of lead generation and sales funnels.

- Experience with Google Analytics, GTM, Meta Pixel, and conversion tracking.

- Knowledge of A/B testing, audience segmentation, and campaign optimization.

- Good analytical, communication, and reporting skills.

Benefits

- Work Schedule: Monday to Saturday (Alternate Saturdays Off)

- Office Timing: 10:00 AM – 7:00 PM or 11:00 AM – 8:00 PM

- Leave Policy: 1 Paid Sick Leave (SL) per month

- Performance-based incentives

- Career growth opportunities

- Friendly and collaborative work environment

Pay: ₹15,000.00 - ₹35,000.00 per month

Benefits

- Adaptable schedule

- Paid sick time

Work Location: In person

📌 Performance Marketing & Ads Specialist (Kolkata)
🏢 Passionate Futurist
📍 Kolkata