Company Brief (Estara)

We are building a house of brands for the American consumer, multiple direct-to-consumer brands in fashion and lifestyle

, conceived and operated from India, built for the US market. Our first brand is a premium fine jewelry brand specializing in moissanite and lab grown diamonds,

selling to American customers through its Shopify storefront with growth led by Meta channels.

The team is small and founder-led.

Everyone hired now joins at the building stage of the portfolio, not just one brand: you'll own your function end-to-end today, and your scope grows as new brands launch. We move fast, measure everything, and expect people to work directly with the founder.

:

Experience:

3+ years,

Domain:

Fashion & Lifestyle D2C

Location:

Gurugram

Job Type:

Full-time

Compensation:

As per market standards The role:

You are the first marketing hire for a house of brands being built for the American consumer market, starting with our fine jewelry brand. You get to write the playbook for the brand. You set the direction for how this company acquires customers, own Meta hands-on for the US market, and are accountable for growth outcomes, not just ad metrics. What you build here becomes the acquisition engine for every brand we launch after.

What you'll do:

- Own Meta Ads end-to-end for US audiences: campaign architecture, audience strategy, budgets, bidding, scaling decisions
- Stay ahead of what's actually working in US paid social: UGC , video formats

, hooks

, creator content,





and run a structured creative testing program with transparent kill/scale criteria; whatever it takes to hit targets

- Be self-sufficient on minor creative execution: comfortable in Canva and similar tools to make quick edits, resize assets, and test variants without waiting on a designer

- Use AI intelligently across the operation - creative variants, copy testing, analysis, automation - with the judgment to know when it speeds you up and when it degrades the work; efficiency of the whole operation is part of your job

- Own the full funnel: when ROAS drops because the landing page, offer, or pixel is broken, that's yours to find and fix.
- Report weekly on spend, ROAS, CAC, and contribution margin: numbers, not narratives

Must have:

- 3+ years running Meta Ads at meaningful budgets for D2C fashion , lifestyle,

or jewelry,

with a scaling story you can defend with real numbers

- Experience marketing to US audiences and a clear understanding of the US consumer

- Fluency with Shopify analytics , GA4

, Events Manager,

and post-iOS14

attribution reality

- Thinks in contribution margin and unit economics, not vanity ROAS

Good to have: Working knowledge of US paid channels beyond Meta — TikTok, Google Shopping/PMax,

Pinterest

— and a view on when each earns budget.

Strong plus:

360°

marketing exposure (SEO, organic social, email, influencer) on top of deep paid expertise — this role is a paid-acquisition expert first; breadth is a bonus, not a substitute.

📌 Performance Marketer (Gurugram)
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📍 Gurugram