Performance Marketer

Location: Hyderabad – Work from Office

Department: Marketing

Experience: 1–3 Years

About GrabOn

GrabOn is one of India’s leading savings platforms, helping millions of users save across categories including fashion, travel, food delivery, electronics, and more. We partner with 1,000+ brands to drive high-intent traffic and measurable business growth.

We are looking for a Performance Marketer who can plan, execute, analyze, and scale paid marketing campaigns with a strong focus on customer acquisition, traffic, conversions, ROAS, and revenue growth.

What You’ll Do

- Plan, launch, manage, and optimize performance marketing campaigns across Meta Ads, Google Ads, YouTube, Display, and other paid acquisition channels .
- Own campaign performance across the funnel, from audience acquisition and traffic generation to conversions and revenue.
- Manage advertising budgets and continuously optimize spend to improve ROAS, CPA/CAC, CPC, CTR, conversion rate, and overall campaign efficiency .
- Develop and test audience targeting, retargeting, lookalike audiences, bidding strategies, campaign structures, and creative variations.
- Run structured A/B tests across creatives, audiences, landing pages, offers, and campaign strategies.
- Work closely with content, design, product, and business teams to develop high-performing campaigns and creatives.
- Analyze user journeys and campaign performance using GA4, Meta Ads Manager, Google Ads, and other analytics platforms .
- Identify performance trends, growth opportunities, and areas of budget inefficiency.
- Track key business metrics including traffic, conversions, merchant clicks, CAC, ROAS, revenue contribution, CTR, CPC, CPM, and conversion rates.
- Prepare weekly and monthly performance dashboards and communicate actionable insights to stakeholders.
- Explore and test new paid channels, campaign formats, audience segments, and growth opportunities.




- Stay updated on advertising platform changes, industry trends, competitor activity, and emerging performance marketing practices.

What We’re Looking For

- 1–3 years of hands-on experience in performance marketing, digital advertising, growth marketing, or paid acquisition.
- Strong hands-on experience with Meta Ads Manager and Google Ads .
- Good understanding of YouTube Ads, Display Advertising, remarketing, and paid acquisition funnels.
- Experience managing advertising budgets and optimizing campaigns against measurable business KPIs.
- Strong understanding of campaign metrics such as ROAS, CAC/CPA, CTR, CPC, CPM, conversion rate, and revenue .
- Experience with Google Analytics 4 (GA4) and campaign tracking.
- Strong analytical skills with the ability to translate campaign data into actionable recommendations.
- Comfortable working with Excel or Google Sheets for campaign analysis and reporting.
- Strong experimentation mindset with experience in audience segmentation, creative testing, and campaign optimization.
- Ability to manage multiple campaigns simultaneously in a fast-paced environment.
- Strong attention to detail, problem-solving skills, and ownership mindset.

Good to Have

- Google Ads and/or Meta Blueprint certifications.
- Experience in e-commerce, affiliate marketing, marketplaces, coupons, or consumer internet businesses .
- Familiarity with Looker Studio or other reporting and visualization tools.
- Understanding of attribution models, conversion tracking, pixels, UTMs, and tag management.




- Experience working with landing-page optimization or conversion rate optimization.
- Exposure to affiliate networks, programmatic advertising, or other emerging paid channels.

What Success Looks Like

First 90 Days

- Independently manage and optimize key paid acquisition campaigns.
- Build a clear understanding of GrabOn’s customer journey, merchant ecosystem, and campaign economics.
- Identify opportunities to improve CTR, conversion rates, CAC/CPA, and ROAS.
- Establish structured campaign testing and optimization processes.
- Deliver accurate and actionable weekly/monthly performance reports.
- Demonstrate measurable improvements in campaign efficiency and revenue contribution.

Longer-Term Success

- Scale profitable acquisition while maintaining target efficiency metrics.
- Build repeatable frameworks for campaign experimentation and optimization.
- Improve marketing ROI through better targeting, creatives, bidding, and channel allocation.
- Identify new scalable paid acquisition opportunities.
- Contribute directly to traffic, merchant engagement, conversions, and revenue growth.

Qualifications

- Bachelor’s degree in Marketing, Business, Communications, Engineering, Analytics, or a related field.
- Relevant hands-on performance marketing experience is more important than academic specialization.
- Candidates with solid internship or live campaign experience may also be considered.

Why Join GrabOn?

- Work with leading e-commerce and consumer brands.
- Own campaigns that have a direct and measurable impact on business growth.
- Gain exposure across Meta, Google, YouTube, affiliate, and emerging acquisition channels.
- Work in a data-driven environment where experimentation and measurable outcomes are encouraged.
- Collaborate with marketing, product, content, design, and business teams on high-impact growth initiatives.

📌 Performance Marketer (Hyderabad)
🏢 GrabOn
📍 Hyderabad