Company Description Simandhar Education is a finance and accounting education provider built at the intersection of AI, innovation, and global finance learning. In collaboration with Becker Professional Education, trusted by over 2 million students worldwide, Simandhar delivers globally benchmarked CPA, CMA, ACCA, EA, and AI-focused programs with strong outcomes in India.

The organization is known for high pass rates, multiple CPA world toppers from India, extensive corporate partnerships with Big 4 firms and MNCs, and thousands of successful global placements. A board of advisors that includes CFOs and leaders from major organizations and NASBA brings real industry insight into every program. With a strong focus on career acceleration and AI-ready finance leadership, Simandhar is an elite platform for building global finance careers.

Role Description The Paid Search Specialist is a full-time, in office role based in Hyderabad. This role involves planning, executing, and optimizing paid search campaigns across platforms such as Google Ads and other search engines to drive high-quality leads and enrollments.

The specialist will conduct keyword research, manage budgets and bids, create and test ad copy, and monitor campaign performance using web analytics tools. Daily responsibilities include analyzing data, preparing performance reports, collaborating with marketing and content teams to align messaging,



and recommending improvements to landing pages and funnels. The role requires ongoing experimentation, staying current with paid search and digital marketing trends, and ensuring campaigns meet defined performance and ROI goals.

Qualifications

- Strong foundation in Marketing and Digital Marketing , with experience in performance-driven campaigns.
- Hands-on expertise in Paid Search Campaigns , including setup, optimization, and scaling across major search platforms.
- Proficiency in Keyword Research to identify high-intent, cost-effective search terms and build effective campaign structures.
- Ability to use Web Analytics tools (e.g., Google Analytics, Google Tag Manager) to track, interpret, and optimize campaign performance.
- Experience with lead generation funnels and conversion rate optimization for education or similar B2C/B2B segments is preferred.
- Strong analytical, numerical, and problem-solving skills, with comfort in working with large data sets and performance metrics.
- Effective communication and collaboration skills to work closely with marketing, sales, and product teams.
- Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.
- Certifications in Google Ads, Google Analytics, or similar platforms are an advantage.
- Ability to work on-site in Hyderabad and manage multiple campaigns and

📌 Paid Search Specialist (Hyderabad)
🏢 Simandhar Education
📍 Hyderabad