Company Description e-Idea Consultancy Services (e-Idea CS), established in 2019, is a digital transformation and AI-focused agency with operations in the UAE and India. The company specializes in assisting businesses, particularly SMEs, to adapt to digital platforms and embrace data-driven, AI-powered solutions. e-Idea CS offers expertise in areas such as SEO, social media marketing, performance marketing, marketplace optimization, and AI solutions. By delivering measurable results, e-Idea CS builds long-term partnerships that foster sustainable business growth for clients globally.

Role Description

This is a full-time remote role for a Paid Media Specialist. The Specialist will design, plan, and execute effective paid media strategies across platforms, including search engines and social media.

- Plan and manage paid campaigns across Google Ads, Meta Ads and LinkedIn Ads
- Define and work with ICP for each campaign
- Analyze user behavior across ads, landing pages, and funnels
- Optimize campaigns based on conversion data, not just traffic
- Apply CRO principles to improve landing page and funnel performance




- Coordinate with design and content teams on ad creatives and landing pages
- Track and optimize conversions using GA4, GTM, pixels, and events
- Run A/B tests on ads, audiences, and landing pages
- Monitor budgets, performance, and scalability
- Prepare explicit performance reports with insights and recommendations

Qualifications

- Experience in Media Planning and New Media strategies
- Robust Communication skills and proficiency in crafting persuasive messaging
- Background in Marketing and understanding of branding principles
- Research skills to stay updated on trends and analyze market data effectively
- Familiarity with digital advertising platforms such as Google Ads and social media advertising
- Exceptional attention to detail and data-driven decision-making abilities
- Proficiency in analytics tools, budget management, and report generation
- Degree in Marketing, Communications, or a related field is preferred
- Knowledge of AI and digital transformation is a plus

📌 Paid Media Specialist (India)
🏢 e-Idea Consultancy Services
📍 India