Job Title Marketing Executive Marketing ManagerDepartment MarketingReports To Manager SupervisorLocation Belapur- Position Overview - We are seeking a highly motivated and cutting-edge Marketing Executive Manager to contribute to our dynamic marketing team The successful candidate will be responsible for developing and executing comprehensive marketing strategies to promote the company s products and services enhance brand visibility and drive customer engagement The ideal candidate will possess strong creative acumen exceptional communication skills and a thorough understanding of current market trends Key Responsibilities Marketing Strategy Development - Collaborate with senior management to define and implement robust marketing strategies aligned with overarching company objectives - Develop annual marketing plans encompassing budget allocation clearly defined campaign objectives and measurable Key Performance Indicators KPIs Brand Management - Cultivate and maintain a strong and consistent brand identity across all marketing channels - Ensure brand consistency in all digital print and social media communications Digital Marketing - Plan and execute strategic digital marketing campaigns including email marketing initiatives social media engagement Search Engine Optimization SEO Search Engine Marketing SEM and content marketing programs - Analyze and optimize digital channels to enhance user engagement and maximize conversion rates Market Research - Conduct comprehensive market research to gain insights into customer preferences emerging industry trends and competitive landscape - Analyze customer feedback sales data and marketing performance metrics to continuously refine and improve campaign effectiveness Content Creation Management - Develop high-quality engaging content for blogs websites social media platforms email newsletters and various marketing collateral - Oversee the creation of compelling multimedia content videos graphics infographics in collaboration with the design team Campaign Management - Execute and manage end-to-end marketing campaigns encompassing planning implementation meticulous tracking and comprehensive reporting of results - Monitor and optimize advertising campaigns across diverse platforms such as Google Ads Facebook Instagram and LinkedIn Lead Generation Customer Engagement - Develop innovative strategies to generate qualified leads through online and offline marketing channels - Create engaging content and targeted initiatives to nurture customer relationships and enhance customer retention rates Event Marketing PR - Plan and execute impactful marketing events webinars trade shows and conferences to promote brand awareness and foster customer engagement - Coordinate closely with public relations teams to manage media relations and maximize brand visibility Collaboration Teamwork - Work in close collaboration with the sales team to align marketing strategies with sales objectives driving overall business growth - Collaborate effectively with cross-functional teams product design customer service to ensure seamless and successful campaign execution Reporting Analytics - Track marketing campaign performance utilizing analytics and reporting tools Google Analytics social media insights - Present comprehensive marketing performance reports to management providing valuable insights and data-driven recommendations for future campaigns Qualifications - Educational Background - - Bachelor s degree in Marketing Business Administration or a related field Master s degree preferred - Experience - - Minimum of 2-3 years of relevant experience in marketing with a preference for experience in digital marketing or brand management - Demonstrated experience in managing digital marketing campaigns SEO SEM strategies content marketing initiatives and social media engagement Technical Skills - Proficient knowledge of digital marketing tools including Google Ads Facebook Ads Google Analytics and Mailchimp - Familiarity with Customer Relationship Management CRM tools and marketing automation platforms such as HubSpot and Salesforce - Proficiency in Microsoft Office Suite Word Excel PowerPoint and familiarity with basic design tools Canva Adobe Creative Suite Soft Skills - Excellent written and verbal communication skills - A creative and strategic mindset with the ability to think innovatively and drive marketing strategies - Strong project management and organizational skills with the ability to effectively manage multiple tasks and meet deadlines - Analytical and data-driven approach capable of assessing campaign performance and implementing data-backed improvements Desirable Skills - Certifications in digital marketing Google Analytics Google Ads or HubSpot are highly advantageous - Experience with Content Management Systems CMS such as WordPress - Knowledge of eCommerce platforms Shopify Magento etc and affiliate marketing principles ref updazz com