09 Aug
|
Omnicom Global Solutions
|
Bengaluru
09 Aug
Omnicom Global Solutions
Bengaluru
Job DescriptionAnalyst, Media Planning
NOmnicom Global Solutions,Hyderabad, Bengaluru, Chennai, Coimbatore, Pune
NAbout Omnicom Global Solutions
NOmnicom Global Solutions (OGS) is an integral part of Omnicom Group, a leading global marketing and corporate communications company. Omnicom's branded networks and specialty firms deliver advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialized communication solutions to over 5,000 clients across more than 70 countries.
NOGS India serves as a keyglobal capability center for Omnicom, enabling its agencies and group companies with scaled delivery, specialized expertise, and integrated solutions. Our capabilities span Media, Data & Analytics, Technology, MarTech, Commerce, Business Support Solutions, Creative Production, Healthcare, and Strategy & Insights.
NWith a workforce of over 7,000 professionals in India, OGS continues to expand its capabilities and global impact, supporting the evolving needs of clients and agencies. We are committed to building future-ready talent and delivering high-quality, outcome-driven solutions.
NOGS India continues to expand its scale and capabilities through the integration of additional global operations, further strengthening its position as a strategic solutions engine for Omnicom.
NLet's build what's next.
NRole Overview:
NThis role of Analyst – Media Planning supports the development and execution of media campaigns for global brands across all channels. As part of a centralized team, you will work closely with planners, buyers, and cross-functional teams in onshore markets to support the planning, documentation, and execution of media campaigns.
NYour expertise of ad techand knowledge of the Digital Ecosystem would make you a great fit for this position. This is a great chance to work closely with the Top Global brands and own large and reputed accounts.
NRoles & Responsibilities:
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- Supporting the development of digital media plans by analyzing client briefs, audience insights, competitive activity and category trends.
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- Assist planners and managers in preparing media plans, presentations, and planning documentation including budgets, flowcharts, and planning spreadsheets.
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- Gather and analyze datafrom syndicated research and planning tools such as GWI, ComScore, Nielsen, or other industry sources to inform planning decisions.
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- Maintain and update media planning documentation, ensuring accuracy of data entry, taxonomy coding, and campaign details.
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- Collaborate with internal teams including activation, Ad Operations, analytics, and account teams to support campaign execution.
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- Monitor campaign pacingand performance against key metrics such as impressions, CTR, engagement, and conversions, highlighting optimization opportunities.
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- Prepare campaign reports, summaries, and insights to support internal discussions and client reporting.
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- Participate in internalmeetings and planning discussions, providing research insights, documentation support, and follow-ups.
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nRequired Qualifications
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- A full-time graduate degree.
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- 3 – 6 years of experience in media planning across channels, marketing analytics or campaign operations (agency experience preferred)
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- Basic understanding of marketing channel such as TV with expertise in Digital media planning.
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- Familiarity with media planning tools and syndicated research platforms such as GWI, ComScore, Vivvix, Prisma and Mbox.
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- Strong analytical skills and attention to detail with the ability to work with large datasets
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- Ability to collaborate with cross-functional teams and manage multiple tasks in a fast-paced environment
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- Proficiency in Microsoft Excel, Word, and PowerPoint.
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nPreferred Qualifications
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- Strong analyticalskills and logical reasoning to manage daily deliverables
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- Excellent written and verbal communication skills
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- Comfortable working in rotational shifts.
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📌 Media Planner (Bengaluru)
🏢 Omnicom Global Solutions
📍 Bengaluru