About The Role We are looking for a Media Buyer – VSL (Video Sales Letter) with strong hands-on experience in performance marketing and direct-response advertising.

The ideal candidate will be responsible for planning, launching, optimizing, and scaling paid campaigns driving traffic to VSL-based funnels. You should have a strong understanding of Meta Ads, funnel performance, audience behavior, and campaign economics, with a proven ability to scale profitable campaigns while maintaining target CPA and ROAS.

Key Responsibilities

- Plan, launch, manage, and optimize Meta Ads campaigns for VSL funnels.
- Drive high-quality and profitable traffic to VSL landing pages and conversion funnels.
- Analyze campaign performance across the complete funnel — Ad → Landing Page → VSL → Checkout/Conversion.
- Monitor key performance metrics including CPM, CTR, CPC, CVR, CPA, ROAS, AOV, EPC, and overall profitability.
- Scale winning campaigns, audiences, creatives, and GEOs while maintaining profitability.
- Conduct continuous A/B testing of creatives, hooks, ad copy, audiences, placements, and campaign structures.
- Identify performance bottlenecks across the funnel and work with relevant teams to improve conversion rates.
- Analyze VSL performance, including watch time, engagement, drop-off points, and conversion rates.
- Manage and optimize daily/monthly advertising budgets based on campaign performance.
- Develop and test new acquisition angles, audience segments, and creative concepts.
- Monitor campaign trends and make data-driven decisions to improve efficiency and profitability.
- Collaborate with the Creative, Copy, and Funnel teams to develop high-performing VSL creatives and landing pages.
- Maintain regular performance reports and communicate campaign insights, challenges, and growth opportunities.

Requirements

- 2–4 years of experience in Media Buying / Performance Marketing.




- Strong hands-on experience with Meta Ads Manager.
- Prior experience working with VSL funnels, direct-response campaigns, lead generation, or conversion-focused marketing.
- Proven experience in scaling profitable paid campaigns.
- Strong understanding of CPA, ROAS, CTR, CPC, CPM, CVR, AOV, EPC, and LTV.
- Strong analytical skills with the ability to interpret campaign and funnel-level data.
- Experience managing significant advertising budgets.
- Ability to identify winning creatives, audiences, offers, and campaign structures.
- Strong understanding of Facebook Ads policies, campaign setup, tracking, and optimization.
- Experience working with international GEOs will be an advantage.

Preferred Skills

- Experience with Google Ads, TikTok Ads, native advertising, or other paid acquisition platforms.
- Experience with VSL, advertorial, direct-response, affiliate, or e-commerce funnels.
- Familiarity with tools such as GA4, Voluum, RedTrack, Binom, Hyros, or similar tracking platforms.
- Understanding of Facebook Pixel, CAPI, UTM tracking, attribution, and conversion tracking.
- Basic understanding of landing-page and funnel optimization.
- Ability to work with Canva, CapCut, or other creative tools is a plus.

What We’re Looking For

- A data-driven and performance-focused Media Buyer.
- Strong ownership of campaign performance and profitability.
- Someone who enjoys testing, experimenting, and finding scalable winning combinations.
- Strong understanding of direct-response marketing and consumer psychology.
- Ability to work in a fast-paced environment and make quick, data-backed decisions.
- A growth mindset with a strong focus on scaling revenue while protecting margins.

Why Join Us?

- Prospect to work on performance-driven campaigns
- Fast-paced and growth-oriented environment
- Ownership and learning opportunities
- Collaborative and dynamic team culture

Skills: meta ads,facebook,vsl

📌 Media Buyer (VSL) (India)
🏢 Santa Browser
📍 India