09 Aug
|
Santa Browser
|
Hyderabad
09 Aug
Santa Browser
Hyderabad
About the Role
We are looking for a Media Buyer - GAM Arbitrage with 1-2 years of hands-on experience in Google Ad Manager (GAM) arbitrage / traffic arbitrage.
The ideal candidate should have strong expertise in Meta Ads, experience managing high-volume ad spends, and a proven ability to acquire and scale profitable traffic across multiple GEOs while maintaining healthy margins.
Key Responsibilities
- Plan, launch, manage, and optimize traffic acquisition campaigns primarily through Meta Ads for GAM arbitrage.
- Scale profitable campaigns while maintaining target ROI and profit margins.
- Manage and optimize significant monthly advertising budgets.
- Monitor publisher revenue, traffic quality, RPM, CPC, CTR, ROAS, and overall campaign profitability.
- Analyze campaign and publisher performance to identify opportunities for optimization and scaling.
- Test and optimize audiences, creatives, placements, campaign structures, and bidding strategies.
- Identify high-performing GEOs and scale campaigns accordingly.
- Continuously experiment with new traffic sources, campaign strategies, and optimization techniques.
- Work closely with the Creative Team to develop and improve ad creatives for better campaign performance.
- Track market trends and competitor strategies to identify new opportunities in traffic arbitrage.
Requirements
- 1-2 years of relevant experience in GAM arbitrage, traffic arbitrage, or a similar performance marketing role.
- Solid hands-on experience with Meta Ads Manager for traffic acquisition.
- Experience managing $100,000+ monthly ad spend.
- Strong understanding of Traffic Arbitrage, RPM, CPC, CTR, ROAS, ROI, and yield optimization.
- Proven experience scaling profitable campaigns across multiple GEOs.
- Strong analytical and data-driven approach to campaign optimization.
- Ability to make quick, performance-based decisions and troubleshoot campaign issues.
Preferred Skills
- Hands-on experience with Google Ads, TikTok Ads, and Taboola.
- Basic knowledge of Canva for creative development and modifications.
- Basic video editing skills using CapCut, Adobe Premiere Pro, or similar tools.
- Experience working with international GEOs and performance-driven campaigns.
What We re Looking For
- Strong ownership and accountability for campaign performance.
- A performance-focused mindset with a strong understanding of numbers and profitability.
- Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
- Curiosity to test, learn, experiment, and continuously improve campaign performance.
Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
📌 Media Buyer (GAM Arbitrage) (Hyderabad)
🏢 Santa Browser
📍 Hyderabad