Chief Marketing Officer / Head of Marketing & Network Development – ODNRole Objective

We are looking for an experienced and strategic Chief Marketing Officer / Head of Marketing & Network Development to lead ODN's marketing, distributor development, training and network-building initiatives.

The primary responsibility is to build a strong, active and sustainable distributor network—not merely by recruiting people, but by developing capable distributors who can independently build, lead and grow their own teams.

Key Responsibilities

1. Marketing Strategy & Business Growth

- Develop and execute ODN's overall marketing and business-growth strategy.
- Build brand awareness and strengthen ODN's market positioning.
- Develop customer acquisition, retention and referral strategies.
- Identify new markets, territories and business opportunities.
- Develop annual, quarterly and monthly marketing plans aligned with business objectives.

2. Network Building & Distributor Development

- Lead the strategy for distributor recruitment, activation, productivity and retention.
- Develop systems to identify and recruit quality distributors.
- Build a structured distributor-development pipeline:

Recruit → Activate → Train → Develop → Duplicate → Lead → Grow.

- Develop high-performing distributors into independent team leaders.
- Create systems that enable distributors to build and develop their own networks.

3. Training & Leadership Development

- Design and implement a comprehensive ODN Distributor Training Academy.
- Conduct product, sales, communication, presentation and business-building training.
- Develop structured onboarding programs for new distributors.
- Conduct leadership-development programs for high-potential distributors.
- Create training content, manuals, presentations,



videos and digital learning materials.
- Build a culture of continuous learning and performance improvement.

4. Distributor Engagement

- Plan and conduct distributor meetings, conferences, workshops and business-development events.
- Develop recognition and reward programs to motivate distributors.
- Maintain strong relationships with key distributors and emerging leaders.
- Understand distributor challenges and develop practical solutions to improve productivity and retention.

5. Digital & Field Marketing

- Develop ODN's digital marketing strategy across social media, WhatsApp and other relevant platforms.
- Create effective marketing campaigns, product campaigns and referral programs.
- Support distributors with approved marketing materials and communication tools.
- Integrate digital marketing with field-based distributor development.

6. Leadership & Team Building

- Build and lead the Marketing, Training and Network Development team.
- Recruit, mentor and develop strong marketing and training professionals.
- Establish clear responsibilities, targets and performance metrics.
- Build a leadership pipeline within the organization.

7. Business Analytics & Performance Management

- Establish KPIs and dashboards to monitor marketing and network performance.
- Track:
- New distributors
- Active distributors
- Distributor productivity
- Distributor retention




- Customer acquisition
- Repeat business
- Sales growth
- New leaders developed
- Territory expansion
- Analyse market trends, distributor performance and competitor activities.
- Present strategic recommendations and growth plans to senior management.

Candidate Profile
- 10+ years of relevant experience in Marketing, Direct Selling, MLM, Network Marketing, FMCG, Consumer Products or Distributor Development.
- Proven track record of building and scaling distributor networks.
- Strong experience in distributor training and leadership development.
- Experience in developing and implementing marketing strategies at a regional, national or multi-market level.
- Strong commercial understanding of sales, customer acquisition and retention.
- Excellent communication, presentation, negotiation and leadership skills.
- Strong strategic thinking combined with hands-on execution ability.
- Experience managing and developing marketing/training teams.
- Willingness to travel extensively across markets.
- Robust digital marketing and social-media understanding will be an advantage.

Key Success Measures The role will not be measured simply by recruitment numbers. Success will be measured by:

Network Growth + Distributor Productivity + Leadership Development + Customer Growth + Sustainable Sales The ultimate objective is to create a self-sustaining ODN network where distributors are trained, productive and capable of developing the next generation of leaders.

Leadership Philosophy“Don't build a network that depends on one person. Build a system that develops people, creates leaders and allows the network to grow independently.”

Pay: From ₹1,200,000.00 per year

Work Location: In person

📌 Marketing & Training Head (Tiruvallur)
🏢 ORIGINAL DIVINE NONI
📍 Tiruvallur