About the Role:

We are looking for a Marketing Technology Engineer to own the technology, tracking, and data infrastructure that powers our digital marketing efforts. This role bridges Marketing, Product, and Engineering by ensuring customer interactions are accurately captured, marketing platforms are seamlessly integrated, and data flows reliably across our technology ecosystem.

You will be responsible for implementing and maintaining website tracking, marketing automation integrations, customer data collection, attribution, and analytics infrastructure. Your work will enable better decision-making, improve campaign performance, and provide the foundation for personalization and AI-driven marketing initiatives.

This role is ideal for someone who enjoys solving technical problems, optimizing marketing systems, and building reliable data pipelines that connect customer behavior with business outcomes.

Responsibilities:

Marketing Tracking & Analytics

- Own the implementation and maintenance of Google Analytics 4 (GA4) across multiple websites.
- Design, implement, and validate event tracking for new website features.
- Manage Google Tag Manager (GTM), including tags, triggers, variables, and Data Layer implementations.
- Ensure accurate conversion tracking across marketing channels.
- Maintain consistent event naming conventions and tracking documentation.
- Monitor tracking health and proactively identify data collection issues.

Marketing Technology

- Administer and optimize marketing technology platforms and integrations.
- Support marketing automation, and customer engagement platforms.
- Configure tracking for email campaigns, paid advertising, and landing pages.




- Maintain audience segmentation and customer data integrations.
- Work with engineering teams to implement new tracking requirements.

Data & Integrations

- Integrate marketing platforms with CRM and internal systems.
- Validate data flowing between websites, analytics platforms, and business systems.
- Build automated reporting datasets using SQL and BigQuery.
- Ensure data quality across marketing and customer platforms.
- Troubleshoot discrepancies between marketing platforms and internal reporting.

Attribution & Performance

- Maintain attribution models and campaign tracking standards.
- Analyze traffic sources, customer journeys, and conversion funnels.
- Support A/B testing initiatives through accurate experiment tracking.
- Provide insights into campaign performance and marketing ROI.
- Work with marketing teams to improve conversion measurement.

AI & Personalization

- Build the data foundation required for personalization initiatives.
- Support predictive marketing and customer segmentation projects.
- Ensure behavioral data is available for machine learning models.
- Partner with AI and engineering teams on personalization strategies.

Technologies You Will Work With:

- Google Analytics 4 (GA4)
- Google Tag Manager
- BigQuery
- Looker Studio
- SQL
- Google Search Console
- Marketing automation platforms (Braze, Act-On, etc.)
- Google Ads
- Meta Ads




- LinkedIn Ads
- REST APIs
- JavaScript
- HTML/CSS
- Data Layer implementations

Required Skills:

- 2 - 5 years of experience in Marketing Technology, Digital Analytics, or Marketing Operations.
- Solid experience with Google Analytics 4.
- Experience managing Google Tag Manager.
- Strong SQL skills.
- Experience with Looker Studio or similar BI tools.
- Understanding of marketing attribution models.
- Experience implementing website tracking.
- Knowledge of UTM strategy and campaign measurement.
- Experience troubleshooting tracking and reporting issues.
- Ability to work with developers to implement technical requirements.

Preferred Qualifications:

- Experience with BigQuery.
- Experience with JavaScript.
- Experience integrating CRM and marketing platforms.
- Familiarity with customer data platforms (CDPs).
- Experience with server-side tagging.
- Knowledge of cookie consent frameworks.
- Experience supporting A/B testing.
- Exposure to personalization platforms.
- Understanding of APIs and webhooks.
- Experience working in cloud environments.

Success in This Role: You will help the business:

- Establish reliable, accurate tracking across all digital properties.
- Improve confidence in marketing attribution and reporting.
- Reduce data discrepancies between marketing platforms and CRM systems.
- Build scalable tracking standards for future products.
- Enable better audience segmentation and personalization.
- Support marketing teams with reliable campaign measurement.
- Create a strong data foundation for AI-powered customer experiences.
- Improve collaboration between Marketing, Product, and Engineering.

📌 Marketing Technology Engineer (Hyderabad)
🏢 Haystek Technologies
📍 Hyderabad