About the Role

We are seeking a dynamic and growth-oriented marketing qualified with 3 to 5 years of experience to lead and execute marketing initiatives across digital platforms, branding, content, campaigns, events, and lead generation efforts.

This role requires a balance of creativity, strategic thinking, organization, and analytical skills to help strengthen brand presence, generate qualified business opportunities, and support company growth through effective marketing execution.

Key Responsibilities

- Develop and execute integrated marketing campaigns aligned with business objectives and growth targets
- Manage social media strategy and content across platforms including LinkedIn, Instagram, Facebook, YouTube, and other relevant channels
- Create and maintain marketing content calendars, campaign schedules, and promotional timelines
- Write and coordinate marketing materials including website copy, blogs, newsletters, social media content, ad copy, and sales collateral
- Coordinate with designers, videographers, freelancers, agencies, and internal teams for creative asset development
- Support paid marketing campaigns across Meta, Google, LinkedIn, and other digital advertising platforms
- Conduct market research, competitor analysis, and customer insights to improve positioning and campaign effectiveness
- Assist with website updates, landing pages, SEO initiatives, and overall digital presence optimization
- Plan and execute product launches, promotional campaigns, events, trade shows, and brand activations




- Support lead generation initiatives for both B2B and B2C audiences
- Monitor campaign performance, generate reports, and optimize marketing efforts based on KPIs and analytics
- Build and maintain relationships with partners, vendors, clients, and external collaborators
- Ensure brand consistency across all digital and offline marketing touchpoints
- Stay updated with marketing trends, emerging technologies, and industry best practices

Required Skills & Qualifications

- 24 years of experience in marketing, digital marketing, brand management, or related roles
- Strong understanding of digital marketing strategies and content creation
- Experience managing social media platforms and marketing campaigns
- Familiarity with Meta Ads, Google Ads, email marketing, SEO, and marketing analytics tools
- Strong copywriting, communication, and storytelling skills
- Ability to manage multiple projects and meet deadlines in a fast-paced environment
- Creative mindset combined with analytical thinking and attention to detail
- Experience coordinating with cross-functional teams and external vendors
- Proficiency with marketing and design tools such as Canva, Adobe Creative Suite, or similar platforms is a plus

Preferred Qualities

- Self-motivated and proactive with strong ownership mentality
- Strong organizational and project management skills
- Ability to think strategically while also handling day-to-day execution
- Interest in technology, innovation, automation, or solution-driven industries
- Adaptable, collaborative, and growth-focused mindset

📌 Marketing Strategist (New Delhi)
🏢 Star Spectrum Security
📍 New Delhi