We’re Hiring: Marketing Retention Specialist / Manager

? Location: Agra

? Experience: 2–5 Years

? Work Mode: On-site

?️ Department: Marketing

Are you passionate about customer retention, CRM, lifecycle marketing, and marketing automation ? Join Oswaal Books and help us build impactful customer journeys that drive engagement, repeat purchases, and long-term customer value.

Key Responsibilities:-

- Develop and execute customer retention and lifecycle marketing strategies across multiple channels.
- Plan and manage CRM campaigns across Email, WhatsApp, SMS, Push Notifications, and other relevant platforms.
- Segment customers based on behaviour, purchase history, engagement, and lifecycle stage.
- Build and optimize customer journeys, automated workflows, and trigger-based campaigns .
- Drive repeat purchases, reactivation, cross-sell, upsell, and customer engagement initiatives.
- Analyse campaign performance and identify opportunities to improve retention, conversion, and Customer Lifetime Value (CLV) .
- Conduct A/B testing of campaigns, communication, offers, and customer journeys.
- Work closely with Performance Marketing, Content,



Product, and Business teams to create integrated retention campaigns.
- Track key metrics such as Retention Rate, Repeat Purchase Rate, Reactivation Rate, Conversion Rate, Revenue, and ROI .

What we are looking for:-

- 2–5 years of experience in Retention Marketing, CRM, Lifecycle Marketing, Growth Marketing, or Marketing Automation .
- Strong understanding of customer segmentation and lifecycle marketing .
- Hands-on experience with CRM/marketing automation platforms.
- Solid analytical and data-driven approach to campaign optimization.
- Good understanding of customer behaviour, funnels, cohorts, and retention metrics.
- Excellent communication, campaign planning, and execution skills.
- Experience in D2C, E-commerce, EdTech, Consumer Internet, or similar businesses will be an advantage.

Why join us? Be part of a growing team where you can build retention strategies, experiment with customer journeys, leverage automation, and directly impact business growth.

📌 Marketing Retention & Automation (Agra)
🏢 Oswaal Books
📍 Agra